LYD_Sales Lloyd_17 (2036)

• Planning:

• a) Owns and lead development of monthly demand plan for the branch.
• b) Leads and reviews branch sales force productivity to meet values and volume targets.
• c) Drives sales target- setting for on- ground sales and conducts periodic reviews.
• d) Ensure accurate monthly stock planning, logistics management and sales forecasting.

• Business Partnering:

• a) Develop strong win-win partnerships with channel and trade partners, including creating joint business plans with a medium to long-term view.
• b) Identifies, evaluates new trade partners (TP) and manages conversion of difficult accounts as needed.
• c ) Develops TP engagement plan and maintains optimum call cycles to build and strengthen TP relation.

• Execution Excellence:

• a) Leverages trade marketing inputs (schemes/activations) effectively, with a focus on investment and the opportunity to grow.
• b) Executes sales volume and value targets for branch, leveraging sales analytics.
• c) Manages execution of BTL initiatives.
• d) Works with BSM for the better management of defectives, TP coverage by field service team and works with BLM to manage stock fulfilment.

• Sell out Management.
• Account receivables.
• Coaching and Skilling:

a) Coach, skill, guide and inspire a team to implement the growth agenda, achieve stretch goals and drive best in class processes, while ensuring personal growth and development.

Stakeholders

• a) Internal: Branch Service Manager, Branch Commercial Manager, Branch Logistics Manager, Category Manager
• b) External: Trade Partners, Marketing Vendors, Marketing Agencies

Responsibilities for Internal Candidates

• Planning:

• a) Owns and lead development of monthly demand plan for the branch.
• b) Leads and reviews branch sales force productivity to meet values and volume targets.
• c) Drives sales target- setting for on- ground sales and conducts periodic reviews.
• d) Ensure accurate monthly stock planning, logistics management and sales forecasting.

• Business Partnering:

• a) Develop strong win-win partnerships with channel and trade partners, including creating joint business plans with a medium to long-term view.
• b) Identifies, evaluates new trade partners (TP) and manages conversion of difficult accounts as needed.
• c ) Develops TP engagement plan and maintains optimum call cycles to build and strengthen TP relation.

• Execution Excellence:

• a) Leverages trade marketing inputs (schemes/activations) effectively, with a focus on investment and the opportunity to grow.
• b) Executes sales volume and value targets for branch, leveraging sales analytics.
• c) Manages execution of BTL initiatives.
• d) Works with BSM for the better management of defectives, TP coverage by field service team and works with BLM to manage stock fulfilment.

• Sell out Management.
• Account receivables.
• Coaching and Skilling:

a) Coach, skill, guide and inspire a team to implement the growth agenda, achieve stretch goals and drive best in class processes, while ensuring personal growth and development.

• a) Strong negotiation and relationship-building abilities.

• b) Ability to work independently and collaboratively in a fast-paced environment.
• c) Willingness to travel within the assigned territory.
• d) Team management skills.