Senior Manager, Marketing - R01568434

Senior Manager, Marketing

Role Overview

Brillio is looking for a Field Marketing Manager to lead BFSI marketing programmes across banking, financial services and insurance sector. This role will drive field marketing, ABM, demand generation, executive engagement and sales-aligned campaigns that create access, open buying centres, accelerate opportunities and support pipeline growth.

The ideal candidate is an AI-native marketer who uses AI as part of their everyday workflow—to uncover account and buyer insights, identify opportunities, personalize engagement, accelerate execution, and continuously improve marketing performance.

Key Responsibilities

Define and execute BFSI go-to-market and field marketing plans for priority existing accounts and net-new targets.

Primary Skills

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Required

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• 7–10 years of B2B marketing experience, preferably in IT services, consulting, digital transformation, SaaS or enterprise technology.
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• Expertise in field marketing, vertical marketing, demand generation, ABM, digital marketing, integrated campaign management and executive engagement.
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• Experience marketing to BFSI audiences such as banking, insurance, capital markets, payments, asset management or wealth management.
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• Hands-on experience with campaign planning, events, email, paid media, webinars, CRM, marketing automation, ABM tools and performance reporting.

Brand Marketing, Account Planning and Growth Strategy

Job requirements

Preferred

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• Exposure to AI, data and analytics, cloud, customer experience, ServiceNow, cybersecurity, intelligent automation or enterprise platform transformation.
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• Familiarity with Salesforce, HubSpot, Demandbase , LinkedIn Campaign Manager and similar platforms.
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• Experience managing executive roundtables, leadership forums, industry events, analyst-led programmes or alliance-led GTM campaigns.
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• Strong stakeholder management, written communication, project management and cross-functional collaboration skills.