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Campaign Manager (Financial Services)
Intapp · United States
About The Role
Join Intapp, a leading provider of software solutions for professional services firms. As a Campaign Manager for the financial services segment, you will own the full campaign lifecycle, translating business priorities into integrated, multi-channel demand generation campaigns. You will work closely with various teams to ensure programs are on strategy and on schedule, and you will report campaign performance to senior stakeholders and sales leadership. This role requires experience in B2B campaign operations, marketing automation platforms, project management tools, and financial services industry contexts.
- Design and execute integrated, multi-channel demand generation campaigns across the financial services verticals, managing timelines, briefs, and launch plans from kickoff through measurement.
- Own audience deployment in partnership with Marketing Operations — requesting and validating lists, segment filters, suppression logic, and play-based targeting to protect the buyer journey and cover gaps in target account coverage.
- Lead cross-functional working teams across PMM, creative, partner marketing, client marketing, editorial, and channel owners to drive campaign execution from brief to launch.
- Experience in the financial services industry or within a highly matrixed organization
- Strong cross-functional project leadership skills — comfortable managing multiple simultaneous workstreams, dependencies, and stakeholders across a matrixed organization
- Demonstrated experience in demand generation, campaign operations, or lifecycle marketing in a B2B environment, with a track record of executing programs that move pipeline
- Familiarity with CRM, marketing automation, and campaign management platforms such as Marketo, HubSpot, Salesforce, Demandbase, or Pardot
- Intapp is looking for intellectually curious, self-motivated professionals who like to get hands-on to contribute to the overall success of the business and their team
- GTM and messaging fluency — able to connect campaign strategy to business objectives and engage credibly with field sales, PMM, and senior leadership
- An analytical mindset — able to diagnose funnel bottlenecks, interpret performance data, and translate insights into campaign adjustments
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