EMEA Insights Specialist

Join Reddit as an EMEA Insights Specialist, where you'll be the definitive voice of insights across DACH. This hybrid role combines consumer intelligence, cultural strategy, brand positioning, and market expertise to drive advertiser investment and audience growth across EMEA. You'll partner with various teams to shape Reddit's understanding in the market and create compelling narratives for advertisers.

• Transform complex data into actionable narratives and strategic recommendations for advertisers and internal stakeholders.
• Conduct and synthesize mixed-methods research to uncover cultural and consumer trends, and design research frameworks.
• Translate insights into compelling sales narratives and strategic positioning that support advertiser acquisition and revenue growth.
• Qualitative methods (ethnography, focus groups, moderated and AI-moderated interviews, social listening)
• Proven experience working in stakeholder-facing insights, strategy, analytics, or research teams within media owners, agencies, or platform organizations
• Quantitative methods (survey design, segmentation, brand tracking, statistical analysis)
• Strong presentation and communication skills, with experience representing insights at high-profile consumer, B2B, and client-facing events
• Familiarity with platform analytics, first-party data, and syndicated tools such as GWI, Comscore, Ipsos, and survey research platforms
• Working knowledge of the competitive platform landscape across EMEA
• Broad category fluency across key advertiser verticals including CPG, automotive, finance, technology, entertainment, and retail
• Strong cultural intuition and curiosity around online behavior, digital communities, and emerging social trends across EMEA markets
• Ability to engage credibly with senior stakeholders across major German brands and media agencies
• Native or fully fluent German and English language proficiency required; French is a plus
• Strong understanding of the German media and advertising landscape
• Deep expertise in mixed-methodology research, including:
• Comfortable navigating cross-functional priorities and collaborating across multiple internal teams