CRM Executive

Join Mous, a fast-growing DTC brand, as a CRM Executive. In this role, you will own and optimize our CRM and lifecycle program, focusing on turning one-time buyers into repeat customers. You will have the autonomy to shape the strategy, build the roadmap, and run the test-and-learn loop that drives measurable commercial impact. Key responsibilities include managing the email and SMS program, developing the CRM/retention roadmap, planning and running A/B tests, and owning retention reporting. This is a great opportunity for someone looking to learn and grow in the field of retention and CRM marketing.

• Posséder et optimiser le programme d'email et de SMS dans Klaviyo, en construisant et en rapportant sur les flux de cycle de vie.
• Développer la feuille de route CRM / rétention et la segmentation des clients tout au long du parcours post-achat.
• Planifier et exécuter des tests A/B sur la créativité, les offres, les lignes de sujet et les heures d'envoi.
• It's a big opportunity that's currently under-exploited in our large, loyal customer base, and we're looking for someone who wants to become the retention expert in the business. You'll be joining an established, fast-growing DTC brand with a genuinely engaged global community and a strong creative identity
• We're looking for a growth marketeer who we'll back to own and grow one of the biggest growth levers at Mous: retention and CRM
• You're smart, commercial, and genuinely energised by turning data into decisions and decisions into creative that moves the needle. You've got a natural blend of analytical expertise and creative instinct and you would be equally comfortable digging into the numbers behind a campaign and writing the copy that tests what they found
• This is a role for someone who wants to learn a growth channel properly and use that as a launchpad into broader marketing leadership. You don't need prior retention or CRM experience, we care far more about evidence of sharp thinking, intellectual curiosity, and a bias to action
• You'll bring a structured, hypothesis-led approach to problems: you form a view, test it, read the data honestly, and iterate. You're a self-starter who wants ownership of a channel in a fast-paced team, and you're excited by the idea of learning something end-to-end rather than being handed a fully-built playbook
• Strong copy and creative judgement; able to take ideas from concept to live test independently across email and SMS
• Commercial and analytical mindset
• Demonstrable record of growing repeat purchase rate and CRM-driven revenue
• Experience in CRM / retention / lifecycle marketing, ideally at a DTC ecommerce or consumer brand
• Hands-on Klaviyo expertise (or comparable ESP) – building flows, segments and campaigns independently
• Self-starter able to own a channel end-to-end in a fast-paced, lean team
• Confident with retention metrics – LTV, repeat purchase rate, churn, cohort analysis
• Loyalty or subscription experience
• Clear test-and-learn examples with evidence of the uplift achieved