Marketing Coordinator Allergan Aesthetics
AbbVie · Mexico City, CDMX, Mexico
About The Role
Lead the integrated planning and marketing execution of initiatives for the assigned portfolio, ensuring operational excellence and a consistent customer experience. Also, drive strategic and transformation projects that strengthen commercial performance, process agility, innovation, and launch readiness through cross-functional coordination, governance, and rigorous performance tracking.
Marketing Strategy and Planning
- Translate business objectives into actionable brand and tactical plans, with milestones, owners, resources, and performance-tracking metrics.
- Analyze initiative performance, market trends, and feedback to propose optimizations and prioritize opportunities.
- Contribute to the definition of marketing and strategic-project priorities in alignment with the affiliate strategy.
Campaign Execution and Customer Engagement
- Coordinate the development and timely execution of campaigns, promotional materials, communications, and customer-facing activities.
- Manage congresses, workshops, training sessions, and other customer engagement initiatives, ensuring quality, brand consistency, and follow-up.
- Ensure flawless execution through control of timelines, deliverables, dependencies, and contingency plans.
Strategic Project and Transformation Leadership
- Lead projects that improve business performance, operational efficiency, go-to-market models or customer experience.
- Define the scope, plan, governance, risks, indicators, and tracking cadence for each assigned strategic project.
Budget, Supplier, and Compliance Management
- Track marketing and project budgets, purchase orders, supplier onboarding, invoices, and associated administrative processes.
- Coordinate agencies, suppliers, and Procurement to ensure quality, timeliness, and cost control.
- Maintain complete documentation of activities, contracts, payments, and approvals in compliance with internal policies and applicable requirements.
Cross-Functional Collaboration and Influence
- Work in an integrated manner with Sales, Medical Education, Medical Affairs, Finance, Regulatory, Procurement, and other relevant partners.
- Influence without formal authority to align priorities, remove dependencies, and sustain execution of critical initiatives.
- Serve as the link between strategy and operations, communicating clearly with working teams and business leaders.
Education
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- Additional training in project management, innovation, transformation, or process improvement: preferred.
Experience
- Previous experience in marketing and coordination of commercial initiatives; as a reference, 3–4 years or equivalent relevant experience.
- Experience in healthcare, pharmaceuticals, aesthetic medicine, dermatology, beauty/dermocosmetics, or regulated industries: preferred.
- Participation in or leadership of cross-functional projects, process optimization, go-to-market, innovation, or launches: preferred.
Technical Knowledge
- Marketing planning and execution, campaign management, promotional materials, and customer engagement.
- Project management: scope, timelines, risks, stakeholders, tracking, and executive reporting.
- Advanced Excel and PowerPoint; knowledge of CRM, digital tools, and data visualization: preferred.
- Working knowledge of budgeting, suppliers, purchase orders, documentation, and compliance in regulated environments.
Competencies
- Strategic thinking with a strong orientation toward execution, results, and attention to detail.
- Analytical ability, organization, management of multiple priorities, and a sense of urgency.
- Executive communication, cross-functional influence, collaboration, and effective stakeholder management.
- Proactivity, adaptability, creativity, and a continuous-improvement mindset.
Languages
- Intermediate English at a minimum; advanced level preferred
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled. 
US & Puerto Rico only - to learn more, visit  https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
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