Marketing & Lead Generation Virtual Assistant

**Company Overview**

The company provides voice and communication coaching and training for individuals and organizations, working with both business (B2B) and individual (B2C) clients. The company has recently gone through a rebrand and is now focused on building its digital presence and generating new business as it enters this next phase of growth.

**Role Overview**

The company is looking for a Marketing & Lead Generation Virtual Assistant to drive new leads through paid advertising and support brand-building efforts following the company's recent rebrand. The primary focus is running and optimizing Google Ads and Facebook Ads campaigns across both B2B and B2C audiences, with a secondary focus on strengthening the company's online presence and local visibility.

**Key Responsibilities**

• Plan, set up, and manage paid lead generation campaigns on both Google Ads and Facebook Ads for B2B and B2C audiences
• Monitor and optimize campaign performance to improve lead quality and volume
• Support brand-building efforts and help grow Culture Strategy's online presence, including its Google My Business local listing
• Review the company website (<culturestrategy.io>) and provide feedback and recommendations for improvement
• Assist with maintaining and growing presence across LinkedIn, Facebook, Google My Business, and Instagram
• Support lead tracking and follow-up using the company's CRM

**Skills & Tools**

• Hands-on experience with Google Ads (required)
• Hands-on experience with Facebook Ads (required)
• Experience with a CRM, ideally HubSpot
• Comfortable using Calendly
• Design skills in Canva or similar
• Familiarity with WordPress websites is a plus
• Strong written communication and a proactive, strategic approach to marketing