Head of Application Engineering APAC APC - copy

About this Position In this regional role, you will lead the APAC Application Engineering team for Consumer Goods in Adhesives Technologies as a member of the regional leadership team. You will lead a team of Application Engineer Managers in supporting the commercial team to execute customer technical support projects, while serving as the interface with Product Development and Innovation teams to deliver value through customer-centric innovations. What you´ll do Drive development of an end-to-end customer experience from identifying new value propositions to enhancing customer service Lead Application Centers across the region to deliver sustainable and innovative solutions, ensuring highest degree of customer satisfaction Use market and customer insights to identify evolving industry trends, unmet needs, and new application opportunities across APAC region for the Packaging and Labelling, Personal Hygiene, Sports Fashion market segments Drive stakeholder alignment across end users, internal teams, and cross-functional departments to support execution and customer-focused outcomes Develop and evaluate KPIs, leveraging digital tools and data-driven decisions to drive innovation, continuous improvement, operational excellence, and team performance Strengthen Application Engineering capabilities, processes, trainings and safety standards, while representing APAC in the global Application Engineering community Responsible for customer technical trainings via appropriate formats: academies, webinars, at customer site, at Henkel facilities, etc. Leverage customer feedback to align global/regional SBU projects in creating joint value Collaborate closely with other teams, such as Sales, Marketing, Product Development and Innovation