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销售主管(J17601)

厦门象屿集团有限公司 · 福建省·厦门市

Imported listingfull-time3 days ago

About The Role

  1. 负责品牌营销项目落地，根据阶段性目标制定并执行营销计划，统筹新品推广、节点营销、品牌种草等项目全流程执行与进度把控。
  2. 主导小红书品牌种草与内容传播，负责选题规划、达人Brief、内容审核、发布跟进及效果复盘，并根据项目需要协同推进抖音、微博、微信等平台传播。
  3. 负责MICN、达人及内容供应商对接合作，完成达人筛选、报价沟通、履约跟进、内容质量管控，沉淀优质合作资源。管控预算使用和供应商效果判断。
  4. 协助提炼产品核心卖点，统筹品牌素材整理、优化及二次复用，协同设计、电商及外部团队完成内容落地。
  5. 协助制定站外推广预算与投放方案，监测曝光、互动、搜索、进店及转化数据，持续优化内容、达人及投放策略。
  6. 本科及以上学历，2年以上品牌、内容、社交媒体营销相关工作经验；美妆、个护、快消、消费品行业经验优先。
  7. 熟悉小红书种草及KOL/KOC达人投放，具备MCN机构对接、新品推广、品牌种草项目全流程实操经验。
  8. 具备良好的内容审美、数据复盘及项目推进能力，能够独立落地营销项目。
  9. 沟通协调能力强，执行力高，结果导向，可高效统筹多项目并行工作

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