IN_Manager_GTM Strategy_Customer Consulting_Advisory_Pune

Job Profile : At PwC our people in customer consulting specialise in providing consulting services focused on customer-related strategies and initiatives. These individuals analyse client needs develop customer-centric solutions and offer guidance and support to help clients enhance their customer experience and drive business growth. As a customer consulting generalist at PwC you will join other individuals who possess a broad range of skills and experience in customer consulting. You will analyse client needs provide consulting services across different customer-related areas and offer guidance and support to help clients develop and implement effective strategies to enhance their customer experience drive business growth and improve overall customer satisfaction. Job Description : Responsibilities: 1. Lead client transformations across sales, marketing and service · Partner with CXOs and business heads to define the customer, sales, marketing, and service transformation agenda. · Translate board-room ambition into clear roadmaps with measurable impact across revenue, acquisition, retention, loyalty and service experience. 2. Design winning commercial and growth strategies · Develop growth, market-entry and go-to-market strategies for priority segments and channels. · Shape programs on channel and influencer strategy, distribution expansion, salesforce effectiveness, trade marketing/ loyalty programs, key account management, and broader route-to-market optimization. · Support pricing and portfolio strategy to drive profitable, sustainable growth. · Lead omni-channel transformation – define the role of physical, digital and hybrid channels and create seamless customer and influencer journeys. · Drive e-commerce and marketplace acceleration where relevant (e.g., B2B platforms, e-retail, D2C), incl. assortment, content, promotions and partner management. 3. Drive digital- and AI-led transformation · Identify use cases where digital, data and AI can transform sales, marketing, service and channel performance. · Work with client and internal teams to design and implement solutions (e.g., digital tools for salesforce and influencers, self-service portals, personalization engines, next-best-action models, performance dashboards). · Build adoption and embed new digital ways of working. 4. Drive execution and impact on the ground · Lead multi-disciplinary teams to pilot, scale and institutionalize new practices across regions and channels. · Set up performance dashboards, review cadences and governance to ensure impact is delivered and sustained. 5. Bring insight and innovation · Use data, analytics and market research to uncover growth opportunities, customer pain points and channel gaps. · Stay ahead of sector trends (e.g., digital channels, influencer ecosystems, loyalty, productivity tools) and convert them into pragmatic, implementable solutions. Mandatory skill sets: Growth, market entry and go-to-market strategy. · Channel, distributor, dealer and influencer management (including loyalty and incentive programs). · Sales execution, salesforce effectiveness and key account management. · Marketing and brand / portfolio strategy, including activation and campaign effectiveness. · Customer service and experience design, including post-sales and lifecycle management. Preferred skill sets: · Strong structured problem-solving and analytical skills; comfort working with quantitative and qualitative data. · Ability to engage and influence senior stakeholders; confident in CXO-level discussions. · Clear, impactful communication and storytelling – can convert complex analysis into simple, persuasive narratives Years of experience required: 7+ years Education qualification: MBA/Btech