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全棉
O2O即时零售运营
全棉时代 · 广东省·深圳市
About The Role
- 岗位职责
- 1、负责品牌在京东秒送(小时达)全渠道门店运营,对GMV、订单、转化率、客单价、动销率核心指标负责。
- 2、商品管理:门店SKU维护、上下架、定价、套餐组合、线上线下库存对齐,清理滞销品,优化标题与商品素材。
- 3、活动运营:跟进平台大促、日常秒杀、满减、新客券、平台资源位报名;输出门店活动方案,落地执行与复盘。
- 4、流量投放:运营平台站内推广工具,监控ROI,优化搜索曝光、店铺转化,提升门店流量。
- 5、跨端协同:对接线下门店、仓配履约,同步订单、库存、履约异常,协调处理客诉、售后问题,保障订单履约效率。
- 6、数据复盘:输出周/月运营报表,分析流量、转化、竞对,输出优化动作;同步平台政策、规则变化,同步给到内部团队。
- 7、对接京东秒送平台商务,争取平台资源、活动补贴,同步品牌侧诉求。
- 任职要求
- 1、本科及以上,1‑3年即时零售/O2O运营经验,做过京东秒送/京东到家/美团闪购优先,快消、个护家居品类加分。
- 2、熟悉即时零售平台逻辑,懂商品、活动、推广投放,能看懂GMV、UV、转化率、客单价等数据,会Excel。
- 3、强执行力,结果导向,能扛大促压力,擅长跨部门沟通协同。
- 4、有品牌方O2O运营经验优先;服务商背景也可。
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