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PM
平面设计师
POP MART · 北京市, 上海市
About The Role
- 负责品牌在天猫、京东、抖音、小红书等电商平台的日常视觉设计,包括店铺首页、商品详情页、活动 Banner、主图、推广素材等;
- 参与大促活动(618、双 11、年货节等)的视觉策划与落地,配合运营完成活动页面、会场素材、直播间视觉等输出;
- 根据品牌视觉规范,持续优化商品展示效果,提升页面点击率与转化率;
- 配合产品上新节奏,完成新品视觉包装、卖点可视化及详情页搭建;
- 与运营、文案、摄影等团队协作,理解业务需求并高效交付设计稿;
- 关注电商行业设计趋势与平台规则变化,主动提出视觉优化建议。
- 本科及以上学历,视觉传达、平面设计、数字媒体艺术等相关专业,具备 C4D、Blender 等三维建模或动效设计(AE)能力;
- 熟练使用 Photoshop、Illustrator,掌握 Figma / Sketch 等设计工具者优先;
- 具备扎实的排版、色彩、字体功底,有完整的作品集(需附个人作品链接或 PDF);
- 对电商视觉有热情,了解主流电商平台的设计规范与用户浏览习惯,有电商店铺实际运营或设计实习项目经验;
- 具备良好的沟通能力和团队协作意识,能适应快节奏、多任务并行的工作环境;
- 有潮玩、消费品、零售行业设计实习经历者优先。
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