Director - Growth Marketing

About the Role MobiKwik is looking for a hands-on, strategic Growth Marketing leader to own acquisition & retention across the MobiKwik App, spanning Payments, Lending & Investments. It is a front-row, revenue-driving role for someone equally comfortable setting strategy & running execution. What You’ll Do Own Growth Strategy • Own the end-to-end growth charter - acquisition, activation, retention and referral - across the MobiKwik App, translated into app-level goals (MAU, DAU, MTU, DTU etc) and metrics tailored to Payments, Lending and Investments. • Build and run a Growth Center of Excellence with frameworks suited to each business unit, rather than a single generic app-level dashboard. • Connects growth spend and funnel metrics to CAC, LTV and P&L impact, not just engagement metrics viewed in isolation. • Sit in business reviews as a revenue co-owner - accountable for outcomes, not just top-of-funnel volume. Build Experimentation, Analytics & Martech Capability • Set up a structured testing framework (e.g. ICE or PIE prioritization) to run acquisition, activation and retention experiments across channels. • Own the growth martech and analytics stack (e.g. Google, Meta, CleverTap, Branch, Marketing tools) and the dashboards used to report performance to leadership on a regular cadence. • Track competitive and market shifts in fintech and consumer tech, and translate them into channel and product bets. Lead & Scale the Team • Lead an Acquisition Lead & a Retention Lead directly; grow the team from its current size of 3 to 4–6 as each lead builds out their own pod. • Set goals, coach, and build a hands-on, high-performance culture within the growth team. • Partner closely with Product, Data/Analytics, Risk & Compliance and business-unit heads to align growth plans with business priorities. What We’re Looking For Experience • 12+ years of overall experience, with a significant portion in growth marketing (acquisition and retention), ideally at a well-known internet, fintech or high-growth consumer tech company. • MBA from a Tier 1 institute. • Hands-on command of major growth and analytics platforms (Google, Meta, CleverTap, Branch etc) and a demonstrated track record of moving MAU/DAU across multiple product lines or business units. • A track record of building and leading teams, including managers who in turn build out their own teams. Strategic & Leadership Abilities • Converts a dynamic mandate into a clear, prioritized roadmap that balances near-term wins with a multi-quarter agenda. • Executive presence to represent growth strategy and results to founders, the leadership team and, where relevant, Board and investor audiences. • Able to influence Product, Data, Risk & Compliance and business-unit heads without direct authority, inside a regulated fintech environment. • Makes resource-allocation trade-offs across competing business lines based on ROI and business priority. • Builds for succession -designs the Growth CoE and team structure so it outlasts any single campaign or leader. • An independent, self-driven operator, comfortable setting strategy with minimal oversight while staying close enough to execution to unblock it.