Social Media Executive (Content Creator)

About Amber

Amber is a leading global student accommodation marketplace helping students find and book accommodation near universities across major study-abroad destinations.

We work with students at an important stage of their lives—moving to a new city or country for university. Our audience includes international students, domestic university students, postgraduate students, and returning students looking for their next home.

About the Role

• We’re looking for a
• camera-friendly, content-first Social Media Creator
• to manage one of Amber’s key social media IPs.
• This is not a traditional digital marketing role. We’re looking for someone who can
• be the face of the content, understand what works on Instagram and TikTok, create engaging content, and turn audience insights into a clear content strategy.

Location

Pune | 5 days Work From Office

Experience

6 months - 1 year

What You'll Do

Create Content & Be Camera-Ready

• Be comfortable appearing on camera and creating short-form video content.
• Ideate, script, shoot and coordinate content for

Instagram and TikTok

• .
• Develop content that feels native to the platform rather than like traditional brand advertising.
• Identify trends, formats and cultural moments that can be creatively adapted for Amber's audience.
• Experiment with different hooks, formats and storytelling styles to improve engagement.

Own Instagram & TikTok Content Strategy

• Understand how Instagram and TikTok algorithms and content formats work.
• Build and execute a content calendar and roadmap based on audience insights and performance.
• Track content performance and use insights to continuously improve the strategy.
• Analyse competitor, creator and category content to identify opportunities and new formats.

Reporting & Performance

• Track key content metrics including reach, views, engagement, watch time and follower growth.
• Create regular performance reports and translate insights into actionable recommendations.
• Maintain content trackers, calendars and documentation.

Stakeholder Management

• Coordinate with internal teams, creators and other stakeholders to execute content smoothly.
• Manage briefs, timelines, approvals and feedback.
• Ensure stakeholders are aligned on content objectives, timelines and deliverables.

What We're Looking For

• 6 months–1 year of hands-on social media/content creation experience.
• Comfortable and confident
• being on camera
• and creating short-form video content.
• Strong understanding of

Instagram and TikTok

• content, formats and algorithms.
• Ability to ideate and execute engaging, original content.
• Strong understanding of social media insights and performance metrics.
• Ability to turn data and audience behaviour into content decisions.
• Strong communication and stakeholder management skills.
• Highly organised and comfortable managing content calendars, trackers and reports.
• Strong understanding of trends, internet culture and creator ecosystems.
• A disruptive mindset—you don't follow trends simply because everyone else is doing them.

You’ll Have an Edge If

• You have previously been the
• face/creator of a social media account or content series
• .
• You have experience creating Reels, TikToks, short-form videos or UGC.
• You understand
• student, Gen Z and flatmate culture
• , particularly in the UK.
• You have managed or contributed to a social media page with measurable results.
• You have a portfolio, Instagram/TikTok account or examples of content you have created.
• You can demonstrate how your content contributed to
• views, engagement, reach or follower growth
• .