Senior Product Marketing Manager (Industry)

Join Salesforce as a Senior Product Marketing Manager (Industry) and drive awareness of how Salesforce helps customers succeed and solves industry-specific problems. You will shape the comprehensive go-to-market plan, craft a positioning strategy, and lead core product marketing strategy with AI tools. You will also collaborate with various teams to develop cohesive go-to-market plans and launches for Salesforce Industry Cloud products.

• Conduire la sensibilisation à la manière dont Salesforce aide les clients à réussir, à résoudre des problèmes spécifiques à l'industrie et à créer les bases du succès commercial futur.
• Collaborer avec les équipes de produit et de vente pour façonner le plan de mise sur le marché en fournissant une direction sur le positionnement, le message, la narration et le contenu de soutien.
• Établir la vision et la narration au niveau de l'industrie qui stimule la sensibilisation, l'adoption et inspire le marché.
• We are looking for a thoughtful, talented, and experienced Industry Product Marketing Manager to join our team
• Experience with the customer engagement lifecycle and Salesforce CRM applications a plus
• Strong track record of setting and executing effective marketing strategies while navigating ambiguity and competing priorities
• Excellent organizational, written, and oral communication skills, including executive-level presentation experience
• Ability to influence cross-functional teams and build strong stakeholder relationships
• Familiarity and proven ability to use a variety of AI tools, including prompt engineering and developing detailed AI playbooks
• Experience launching new products globally and scaling them into mature businesses
• Ability to craft compelling positioning, content, and thought leadership
• Team-oriented, innovative, and experienced product marketing professional with proven ability to lead through influence
• Establish AI prompt and content governance guardrails and review processes to ensure AI-generated content meets brand, legal, and accuracy standards for the Education industry
• Equivalent of 5+ years of product marketing or related experience (SaaS experience is a strong plus)
• Strong analytical mindset with the ability to use data and AI to drive decisions and measure success
• Working knowledge of Gemini, NotebookLM, Claude, WriterAI, Slackbot, and Agentforce is key
• Proven ability to translate market needs into product positioning, messaging, and GTM strategy