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Digital Marketing Manager
Chowbus · United States
About The Role
Join Chowbus as a Digital Marketing Manager, where you'll be responsible for managing our digital presence, including SEO, website management, marketing analytics, and paid search. You'll work closely with the marketing team, sales colleagues, and product specialists to ensure a consistent digital funnel from first click to conversion. This role offers a range of benefits, including medical, dental, and vision insurance, a 401(k), flexible paid time off, and more.
- Gérer la présence numérique de Chowbus de manière autonome, y compris la recherche organique, le site Web, l'analyse marketing et la recherche payante.
- Développer et mettre en œuvre la feuille de route SEO de Chowbus, y compris la stratégie de mots-clés, les audits SEO techniques et les améliorations de la vitesse des pages.
- Planifier, lancer et gérer les campagnes Google Ads (Search, Display, Performance Max) pour générer des demandes de démonstration qualifiées.
- Experience managing a paid search budget and reporting on ROAS and cost per lead
- Proven experience improving organic search rankings and traffic using tools like Google Search Console, SEMrush, or Ahrefs
- Bachelor's degree in Marketing, Communications, or a related field, or equivalent work experience
- Hands-on experience managing a CMS (WordPress, Webflow, or similar), including landing page builds and site edits
- Excellent written and verbal communication skills in English
- Strong experience with Google Analytics (GA4) and building reporting dashboards (Looker or similar)
- 6+ years of experience in digital marketing, with hands-on ownership of SEO, website/CMS, analytics, and paid search (Google Ads)
- Experience at a high-growth startup or scale-up
- Experience in restaurant technology, POS, payments, fintech, or another B2B SaaS company
- Familiarity with HubSpot, Salesforce, or a similar CRM/marketing automation platform
- Basic HTML/CSS knowledge for CMS edits
- Preferred: Professional or fluent proficiency in Mandarin Chinese. Most of our team and many of our restaurant partners communicate in Mandarin, so this skill helps you collaborate effectively and understand our customers
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