UA Manager

Join Zynga, a leading gaming studio, as a User Acquisition Manager. In this role, you will be responsible for managing daily user acquisition operations, executing campaigns, running structured tests, and collaborating with cross-functional teams. You will have the opportunity to make data-driven decisions and drive efficient user growth for popular games like Two Dots, Dragon City, and Monster Legends.

• Manage daily user acquisition operations across key channels, including social media, SDK networks, and programmatic advertising.
• Execute campaigns end-to-end, including setup, optimization, budgeting, and reporting, while running structured tests to improve key performance indicators.
• Collaborate with cross-functional teams, including Product, ASO, and BI, to support full-funnel improvements and drive efficient user growth.
• This is an ideal opportunity for someone with ~3 years of experience in mobile UA who is ready to take ownership of live campaigns, improve performance, and grow their career within a leading gaming studio
• Organized, detail-oriented, and able to manage multiple campaigns simultaneously
• Clear communicator and effective cross-team collaborator
• Strong analytical and KPI-driven mindset; comfortable working with data
• Proficiency with Excel/Sheets (pivot tables, lookups)
• Hands-on experience running ad networks or social campaigns
• Familiarity with mobile attribution (MMPs), ad networks, and UA platforms
• 2–3+ years of mobile UA or performance marketing experience
• Experience working on a live game or app at scale
• Basic knowledge of SQL or data tools
• Experience in mobile gaming and free-to-play environments