Lead Product & Lifecycle Growth Marketer

Join Everand and Fable, two innovative brands dedicated to book lovers. As the Lead Product & Lifecycle Growth Marketer, you will own the end-to-end marketing strategy for both brands, from positioning and messaging to campaign execution and impact measurement. This is a senior individual contributor role ideal for a self-starter who thrives on both strategy and execution. You will work closely with product and brand teams, define metrics, and contribute to growth across the funnel. Enjoy a range of benefits, including healthcare coverage, paid parental leave, and a free subscription to Scribd.

• Own Product & Lifecycle Growth marketing for Everand and Fable, including positioning, launches, campaigns, and measurement.
• Lead go-to-market for new features and product updates, from concept through launch and adoption, and build and ship campaigns across various channels.
• Define metrics, set targets, instrument tracking before launch, and report on impact, while testing and iterating on messaging, timing, and targeting.
• 6+ years in growth, lifecycle, or product marketing in a subscription or consumer product business, with hands-on campaign execution
• Strong writing skills, with the ability to own brand voice and turn it into copy that ships
• Hands-on experience building campaigns in a marketing automation platform (Iterable or similar)
• Comfort self-serving in data: you can read a query or dashboard and use it to make decisions
• A track record of owning GTM strategy and shipping the execution yourself
• A founder/owner mindset, you move on a priority without waiting for a fully specified brief, and a genuine love of books and reading