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Field Marketing Manager (Startups)
Fireworks AI · San Mateo, CA, United States
About The Role
Join Fireworks AI as a Field Marketing Manager, a new role focused on driving pipeline efforts within events and creating a program for startup founders and early-stage operators. You'll own the community, content, and marketing programs needed to build an engaged founder/operator network. This is an opportunity to create innovative programs that shape Fireworks AI's brand experience in San Francisco. You'll collaborate closely with cross-functional stakeholders and drive measurable pipeline and revenue impact from every program.
- Ownership of community, content, and marketing programs to build a vibrant network of startup founders and operators.
- End-to-end planning, execution, and management of all event and field programs, including executive dinners, roundtables, workshops, trade-shows, and co-sponsored partner activations.
- Collaboration with cross-functional stakeholders to deliver events that bolster the AMER sales team and drive measurable pipeline and revenue impact.
- Are a strong cross-functional collaborator who can work effectively with Sales, Partnerships, Creative, Communications, and executive stakeholders
- Proficient in CRM and marketing automation software, must is Salesforce
- Experience working cross functionally with sales leadership, sales representatives, customer success, creative, content, and product marketing
- A passion for all things field and experiential marketing. You understand the purpose and place for all types of events - executive events, tradeshows, networking events - taking pride in delivering on the finest of details that make the difference between a good event and a great event
- 5 + years of field marketing or event marketing experience in B2B SaaS
- Familiarity with the AI/ML landscape and how developer and enterprise teams are adopting AI solutions
- Experience delivering both in-person field events & larger scale user conferences
- Experience in startup marketing (B2B startup / founder-led GTM) is a plus
- Experience at a startup or hyper-growth company is preferred; especially within the Bay Area
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