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Director of Strategy & Transformation Marketing
Just Eat Takeaway.com · Amsterdam, North Holland, Netherlands
About The Role
Join Just Eat <Takeaway.com>, a leading global online delivery platform. As the Director of Strategy & Transformation Marketing, you will own the long-term marketing strategy and insight agenda, define brand positioning and architecture, and drive marketing operational excellence. You will have a significant impact on the organization's strategic foundations and brand investment focus.
- Definir la posición de la marca global, la arquitectura de la cartera, los marcos de audiencia objetivo y los principios de segmentación de la marca para su uso en todos los mercados.
- Poseer la agenda de información anual, incluidas las prioridades de investigación y los planes de aprendizaje estratégico, y decidir qué preguntas estratégicas requieren investigación central.
- Establecer los estándares para la arquitectura de la marca, la lógica de nombramiento y los territorios de mensajería estratégica; aprobar cambios que alteren la forma estratégica de la marca.
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