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Creative Lead (Tracksuit Studio)
Tracksuit · New York, United States
About The Role
Join Tracksuit Studios as a Creative Lead, where you'll be the day-to-day creative leader, setting the creative standard and building a high-performing team. You'll develop concepts, campaigns, and brand platform work across every channel and format, manage and grow a team of creative talent, and work closely with product, growth, and marketing science. This is a hands-on leadership role for someone with a diverse creative background and a passion for storytelling.
- Développer des concepts, des campagnes et des travaux de plateforme de marque sur tous les canaux et formats.
- Gérer et développer une équipe de rédacteurs, de monteurs vidéo, de TikTokers, de gestionnaires de médias sociaux et d'autres talents créatifs.
- Travailler en étroite collaboration avec le directeur artistique mondial, le responsable de la marque et l'équipe de conception plus large pour garantir la croissance des actifs de la marque.
- Probably a writer's origin, or at least an obsession with language and words. You've told a lot of stories, written a lot of taglines, scripts, subject lines, love letters. You're comfortable being a copy custodian for the brand (not the core writer, more like an editor-in-chief of a newsroom), and you know the power of a great headline and have mourned the death of the em dash. Thanks AI. #RIP
- Someone who can turn mundane moments into watchable stories, and think conceptually across video, social, and copy without needing to specialise in just one lane
- Someone who's made their career out of making things, proactively creating your own opportunities rather than waiting for a brief. Show us
- You've probably got a diverse creative background, maybe out of alternative media, maybe you ran a branded-content studio inside a media company, or you managed a big-time podcast production. You've built teams that look more like a modern newsroom than an old sk00L agency set up
- Experience setting up creative operating rhythms with marketing, product, and design
- Experience managing agencies and partners across markets, known for raising quality and speed
- Ability to set vision, influence senior stakeholders, and tie creative decisions to strategy
- Excellent communicator: you simplify complexity, make fast calls, and bring people with you
- Full-stack creative capability: you produce, direct, and bring your own voice to a story rather than specialising narrowly
- Deep fluency in social and creator ecosystems, and how to turn cultural signals into breakthrough ideas
- A knack for turning even dull insights into culture-driving ideas people actually want to watch
- Experience leading creative talent and multi-disciplinary teams from concept to launch
- Proven track record shipping integrated campaigns at a high craft bar, whatever the budget
- We're after someone who embodies Tracksuit's spirit of freedom and unexplainable joy. Excited to get out of bed every day to build a brand that stands apart on point of view, not product features. If you're someone who will relentlessly dig for and defend ideas that make people laugh, cry, learn, or genuinely feel something, you'll thrive here
- A portfolio of world-class craft and storytelling that earns attention rather than buying it
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