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Content & Narrative Lead
Trulioo · Canada
About The Role
Join Trulioo, a leading identity verification company, as the Content & Narrative Lead. In this role, you will build the public case for continuous intelligence in identity verification, create original research and benchmark reports, and develop a multimedia approach to storytelling. You will also manage agency partners, prep executives for press moments, and work closely with product and product marketing. This is a unique opportunity to shape the narrative of a rapidly evolving industry.
- Construire l'argumentaire public et défendre l'idée que l'intelligence continue est supérieure à une approbation unique.
- Gérer le site web en tant que surface narrative, en veillant à ce que la valeur de Trulioo soit clairement comprise.
- Écrire et éditer le travail vous-même, en veillant à ce que les pièces les plus importantes portent votre empreinte.
- You've built an editorial voice from close to nothing before, not scaled an existing one. You know the difference
- You understand that everything is content
- You read regulatory, fintech, or compliance trade coverage the way some people read sports scores, and you already have a point of view on where this category is headed
- You already have opinions and experience knowing where AI helps content and where it flattens it into something forgettable, and you can defend that line under real questioning, not just describe it in the abstract
- You want a small team and real leverage, not a large team you're mostly managing
- You know how to build agents that enable your workflow and improve the quality of your work, rather than simply inflate the quantity
- You'd rather ship something today and sharpen it in public than sit on a polished draft for another week
- If you don’t see yourself fully reflected in every job requirement listed on the posting above, we still encourage you to reach out and apply. Research has shown that minorities and underrepresented groups often only apply when they feel 100% qualified
- Background in fintech, identity, cybersecurity, or another regulated B2B category
- Experience building something with its own name and following, a newsletter, a publication, content channel, an internal platform that people sought out rather than were served
- A (poor) experience in/at a PR or brand agency (you left because you were frustrated with the bloat and ended up building something AI-enabled, and better, in-house)
- A fresh perspective on how to utilize agencies and contractors alongside agents to enable scale and efficiencies, and experiment with new mediums
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