Digital Media Supervisor

Digital Media Supervisor, Integrated Media and Data

The Role, in brief

• The Digital Media Supervisor leads the agency's digital media activation function, ensuring paid digital
• campaigns are executed with excellence, optimized for performance, and measured against client
• business objectives. This role oversees a team of Optimization Specialists and Media Buyers responsible
• for campaign activation, ad operations, budget management, measurement implementation, and ongoing
• optimization across search, social, programmatic, and emerging digital channels.
• Working closely with Media Planning, Analytics, Account Services, Creative, and Strategy teams, the
• Digital Media Supervisor ensures digital campaigns are delivered accurately, efficiently, and with a
• relentless focus on performance. This role serves as the agency's digital activation leader, driving
• operational excellence while developing talent, improving processes, and advancing digital media
• capabilities across the organization.

Responsibilities Include

Team Leadership & Management

• ● Lead, coach, and develop a team of Optimization Specialists responsible for digital
• campaign execution and performance.
• ● Establish priorities, manage workloads, and ensure projects are completed accurately
• and on schedule.
• ● Foster a culture of accountability, collaboration, continuous learning, and operational
• excellence.
• ● Provide ongoing feedback, coaching, and professional development opportunities.
• ● Serve as the final quality control checkpoint for campaign setup, launches, and
• optimization recommendations.

Campaign Activation & Execution

• ● Own the successful activation and delivery of digital media campaigns across paid search,
• paid social, programmatic display/video, native, CTV, digital audio, and emerging digital
• channels.
• ● Ensure accurate campaign setup, trafficking, QA, and launch using agency platforms and best
• practices.
• ● Oversee ad trafficking and creative implementation through Campaign Manager 360 (CM360).
• ● Ensure accurate budget pacing, reconciliation, and financial stewardship across all digital
• campaigns.

• Ensure campaign naming conventions, documentation, and operational standards are

consistently followed.

Optimization & Performance

• ● Guide ongoing optimization strategies to improve campaign performance while meeting client
• KPIs.
• ● Review performance trends and recommend optimizations across audience targeting, bidding
• strategies, creative rotation, budget allocation, and channel mix.
• ● Partner with Media Planning and Analytics teams to translate campaign insights into actionable
• recommendations.
• ● Monitor campaign health and proactively identify issues before they impact performance.
• ● Lead optimization discussions with internal teams and clients when appropriate.

Measurement & Marketing Technology

• ● Oversee implementation and validation of conversion tracking across digital campaigns.
• ● Manage Google Tag Manager implementation and ensure accurate event tracking.
• ● Partner with Analytics to validate data quality across GA4, CM360, platform reporting, and
• third-party measurement tools.
• ● Collaborate on attribution methodologies, dashboard requirements, and campaign measurement
• frameworks.
• ● Recommend improvements to clients' marketing technology stack to improve campaign
• measurement and performance.

Process Improvement & Innovation

• ● Continuously improve activation workflows, QA processes, documentation, and operational
• efficiencies.
• ● Stay current on platform updates, beta opportunities, automation tools, and industry best
• practices.
• ● Evaluate new technologies and execution methodologies that improve campaign performance or
• operational efficiency.
• ● Evaluate automation tools, AI-enabled workflows, and emerging technologies that improve
• campaign execution, reporting, and operational efficiency.
• ● Collaborate with other department leaders to streamline campaign handoffs between Planning,
• Creative, Analytics, and Activation teams.

Cross-Functional Collaboration

• ● Partner with Media Planning Supervisors to ensure strategic recommendations are executed
• accurately.
• ● Work closely with Account Services to communicate campaign status, issues, and opportunities.
• ● Collaborate with Creative teams to ensure asset specifications and delivery timelines support
• campaign launches.
• ● Support business development efforts by providing activation expertise during new business
• opportunities and client presentations.

Leadership

• ● Champion operational excellence and best practices across digital media activation.
• ● Build a culture of accountability, continuous learning, and innovation.
• ● Mentor team members while supporting career growth and succession planning.
• ● Represent the department through platform partnerships, agency initiatives, and industry
• engagement.
• ● Anticipate business and operational challenges and develop scalable solutions.
• ● Maintain the highest standards of quality, professionalism, and client service.

Teamwork

• ● Foster strong partnerships across Planning, Analytics, Account Services, Creative, and Strategy.
• ● Encourage open communication and continuous improvement.
• ● Support agency initiatives that improve workflow and client outcomes.
• ● Contribute to department documentation, training materials, and process development.
• ● Help create a collaborative environment where team members can grow professionally.

Those who succeed in this role have the following qualifications

Required Experience

• ● 7+ years of hands-on experience executing digital media campaigns within an agency
• environment.
• ● 2+ years of people management or team leadership experience.
• ● Deep expertise across paid search, paid social, and programmatic advertising platforms.
• ● Strong understanding of campaign trafficking and ad serving using Campaign Manager 360
• (CM360).
• ● Experience managing campaign budgets, pacing, and financial reconciliation.
• ● Demonstrated success leading campaign optimization strategies focused on measurable
• business outcomes.
• ● Experience implementing and validating conversion tracking using Google Tag Manager.
• ● Strong understanding of GA4, attribution models, and digital measurement methodologies.
• ● Excellent organizational, project management, and communication skills.
• ● Experience leading digital QA processes and implementing operational best practices.
• ● Ability to manage multiple campaigns and competing priorities simultaneously.

Preferred Digital Advertising & Marketing Technology Experience

• ● Google Ads
• ● Microsoft Ads
• ● Meta Ads Manager
• ● LinkedIn Campaign Manager
• ● TikTok Ads Manager
• ● Campaign Manager 360

• Google Tag Manager

• ● GA4
• ● Basis Technologies
• ● The Trade Desk

Preferred Qualifications

• ● Experience with first-party data activation and Customer Data Platforms (CDPs).
• ● Experience supporting Marketing Mix Modeling (MMM) or multi-touch attribution initiatives.
• ● Google Ads, Google Analytics, CM360, or other platform certifications are a plus.

Agency Values

The following characteristics are expected of each employee of the agency regardless of role or

responsibility

• ● GRIT. Fall seven times, get up eight.
• ● CURIOUS. Follow that hunch with unbridled passion.
• ● PROVOCATIVE. When it comes to moving a piano, never grab the sheet music.
• ● CONFIDENCE. Fake it ‘til you make it. Then fake it some more. (Psst, no one knows. It’s ok.)
• ● UNCOMPROMISING. What you do when no one is watching is really who you are.
• ● UNFORGETTABLE. What about you, your character, your personality - sticks?
• ● UNWAVERING. Projects and initiatives are rarely sprints. Pace yourself. And encourage others
• who need a pick-me-up along the way.
• ● MYTH-WORTHY. What stories about you will still loom large 20 years from now.

Schedule and Location

• Monday - Friday 8:30am - 5:30pm. Remote work available Fridays.
• This role will be based out of our Colorado Springs, CO office.

Compensation

• The salary range for this role is $95,000 - $105,000/yr.
• *New hires typically start between the minimum and midpoint of the salary range posted depending on
• qualifications.

Benefits

• ● 401k + employer match
• ● Medical, Dental, Vision
• ● Life and short-term disability (100% employer paid)
• ● Voluntary long-term disability

• EAP

• ● 9 paid holidays
• ● PTO, Floating Holiday, Volunteering Day
• ● Education reimbursement
• ● Employee referral program
• ● Employee recognition program where points turn into money!
• Vladimir Jones is an Equal Opportunity Employer. All qualified applicants will receive consideration for
• employment without regard to race, color, religion, sex, pregnancy, national origin, age, protected veteran
• status, or disability status.
• Vladimir Jones participates in E-Verify, which is a federal program used to confirm the employment
• eligibility of all new hires.