[QBD Books] Graphic Designer

Role Purpose The Graphic Designer is responsible for producing high-quality visual assets that bring QBD’s brand, promotions and campaigns to life across digital, in-store and educational environments. This role supports all creative needs for marketing, store teams and the Education department, ensuring every visual touchpoint reflects a cohesive and elevated QBD brand. The Graphic Designer delivers work for national campaigns, website content, EDMs, point-of-sale displays, store signage, education initiatives and broader business requirements, helping strengthen the customer experience across all channels. Key Responsibilities Brand & Creative Development ● Develop visually compelling assets that uphold QBD’s brand identity. ● Maintain consistency across colour, typography, layout and brand guidelines. ● Contribute to the ongoing evolution and refinement of QBD’s visual identity. Marketing & Promotional Design ● Design creative assets for digital marketing including EDMs, promotional banners, social tiles and online advertising. ● Produce print-ready materials such as posters, brochures, table talkers, shelf talkers and in-store displays. ● Create campaign kits to support national promotions and brand-led storytelling. Store Design Support ● Design signage, navigation materials, seasonal display assets and specialised in-store visuals for QBD’s 91+ stores. ● Support store teams with design requests such as wayfinding, display toppers, fixture concepts and local event collateral. ● Ensure in-store creative execution aligns with national branding and promotional priorities. Website & Digital Content ● Design homepage banners, promotional tiles, category graphics and book feature imagery for the company website ● Create digital elements that enhance usability and overall customer experience. ● Ensure accuracy and alignment with promotional timelines and campaigns. Education Department Creative ● Produce creative assets for the Education department, including flyers, school event materials, reading program visuals, book fair banners, and curriculum-aligned content. ● Support education-led initiatives with polished, age-appropriate, brand-aligned creative. Cross-Functional Creative Support ● Support the Brand Manager with press kits, influencer mailers, event signage and media assets. ● Develop presentation visuals, templates and branded documents for internal and external use. ● Collaborate with publishers to source and format author imagery and book visuals for marketing use. Production & Workflow Management ● Manage asset libraries, design systems, naming conventions and file organisation. ● Prepare artwork for print, liaising with printers to ensure production accuracy. ● Deliver creative outputs within agreed deadlines and follow approval processes. Skills, Experience, & Attributes ● Proven experience as a graphic designer in retail, publishing, media, agency or similar creative environments. ● High-level proficiency in Adobe Creative Cloud (Photoshop, Illustrator, InDesign). ● Experience producing both digital and print creative assets. ● Strong eye for detail, layout, composition and brand consistency. ● Ability to interpret briefs and convert ideas into effective visual solutions. ● Excellent organisational skills with the ability to manage multiple deadlines. ● Collaborative mindset and strong communication skills. ● Ability to work efficiently in a fast-paced environment. ● A passion for books, learning, creativity and visual storytelling. Key Competencies ● Creative Design & Visual Communication ● Digital & Print Production ● Brand Stewardship & Attention to Detail ● Time Management & Prioritisation ● Collaboration & Stakeholder Management ● Problem-Solving & Concept Development ● Adaptability & Responsiveness Measures of Success ● Delivery of high-quality, consistent and on-brand creative assets across marketing, stores and education. ● Strong visual impact across EDMs, website content, POS and event materials. ● Reliable on-time delivery for campaigns and store requests. ● Positive feedback from Marketing, Education, Brand and Store teams. ● Well-maintained creative templates, systems and asset libraries. ● Elevated brand presentation across QBD’s physical and digital ecosystem. ● Measurable improvement in customer-facing brand experience through cohesive visual design.