Business Analyst, Debit Card

Position Overview

• Blend360 is seeking a Business Analyst to support the continued launch, performance
• measurement, and optimization of a co-branded debit card product. 
•  
• The Business Analyst will work directly with product management and cross-functional stakeholders
• to analyze payment transaction data, develop reporting tools and performance metrics, identify
• product performance gaps, and recommend strategies that improve customer acquisition,
• activation, engagement, retention, and card usage.
• This position requires a hands-on product analyst with strong card and payments experience. It is
• not primarily a requirements-gathering, project coordination, or documentation-focused Business
• Analyst role.

Responsibilities

• Analyze debit card payment transaction data to identify performance trends, customer

behaviors, product issues, and growth opportunities.

• Develop and maintain dashboards, reporting tools, and analytical infrastructure used to

monitor debit card performance.

• Define KPIs and success metrics across customer acquisition, activation, engagement,

retention, transaction frequency, and card usage.

• Use SQL to extract, combine, validate, and analyze complex transactional and customer

data.

• Translate analytical findings into clear business stories and actionable product

recommendations.

• Identify performance gaps and estimate the potential business impact of proposed

improvements.

• Recommend and prioritize strategies that increase debit card adoption, engagement, and

usage.

• Support the development and execution of the debit card product enhancement roadmap.
• Present findings, recommendations, and performance updates to product leaders and

business stakeholders.

• Partner with product, marketing, sales, operations, analytics, and issuer stakeholders.
• Monitor debit card industry trends, competitor activity, regulations, emerging payment

technologies, and consumer behavior.

• Contribute card and payments industry knowledge to product innovation and

differentiation initiatives.

Required Qualifications

Candidates must have recent, hands-on professional experience with each of the following

• 3+ years of card and payments industry experience.
• 3+ years of debit card product experience.
• 3+ years of financial product and performance analysis.
• 3+ years of payment transaction data analysis.
• 3+ years of advanced SQL experience.
• 3+ years of Tableau or Power BI experience.
• 3+ years of KPI development and performance measurement.
• 3+ years of analytical storytelling and business recommendation development.
• Experience analyzing acquisition, activation, engagement, retention, and product usage.
• Experience turning complex data into clear findings, business implications, and

recommended actions.

• Strong communication and cross-functional stakeholder management skills.
• Ability to work onsite four days per week near Dallas Love Field.

Preferred Qualifications

• Python experience.
• Experience supporting a co-branded card product.
• Experience working directly with card issuers, payment networks, or financial institution

• This role requires a hybrid schedule of 4 days per week on-site near Dallas Lovefield Airport.
• This role pays between $45 - $50 per hour depending on experience and interview performance. 
• This role is not eligible for sponsorship, visa transfers, or C2C arrangements.