Senior Creative Strategist - Paid Social at Pavago — Kenya

About The Role

# Senior Creative Strategist - Paid Social (Meta Ads)
> Pavago · Kenya (Remote) · — · Posted 2026-05-26
**Workplace:** remote
**Department:** Candidate Sourcing
## Description
### **Senior Creative Strategist (Paid Social | Meta Ads) – Remote | EST Hours**
**Position Type:** Full-Time, Remote
**Working Hours:** EST Business Hours
### **About the Role**
We’re hiring a highly creative and performance-driven **Senior Creative Strategist – Paid Social** to lead Meta advertising campaigns across multiple brands and accounts.
This is not a traditional media buyer role focused only on dashboards and bid adjustments.

Your biggest strength should be your ability to

Create winning ad concepts
Develop strong hooks and messaging
Direct UGC and storytelling
Turn creative ideas into profitable ad campaigns

You will own campaigns from

**Idea → Creative Strategy → Launch → Optimization → Scale**

while being fully accountable for

CPL
CPA
ROAS
Creative performance
Growth outcomes

If you thrive at the intersection of

Performance marketing
Consumer psychology
Storytelling
Paid social creative strategy

This role is a strong fit.
### **What You’ll Own**
### **Meta Ads Campaign Ownership**

Build, launch, manage, and scale:
Facebook Ads
Instagram Ads
Manage multiple client accounts simultaneously
Handle monthly ad budgets ranging from:
$10K
$50K
$250K+
Optimize campaigns for:
Lead generation
E-commerce
Customer acquisition
ROAS
CPA
Conversion growth

### **Creative Strategy (Primary Focus)**
This is a creative-first role.

You will

Develop original ad angles and campaign concepts
Create:
Hooks
Messaging frameworks
Positioning strategies
Offer narratives
Write detailed creative briefs for:
Video editors
Graphic designers
UGC creators
Lead UGC direction including:
Scripting
Storytelling
Creator guidance
Emotional framing
Shape high-converting paid social narratives from scratch
Continuously test fresh creative concepts and iterations

### **Performance Optimization**

Monitor campaign performance daily
Analyze:
CPL
CPA
CTR
ROAS
Hook rates
Watch time
Conversion metrics
Identify winning creatives and scale them aggressively
Optimize:
Audiences
Creatives
Offers
Funnels
Landing page alignment
Improve performance primarily through creative iteration — not just media buying

### **Creative + Data Feedback Loop**

Use performance data to improve:
Messaging
Storytelling
Offers
Emotional triggers
Understand:
Why ads convert
Why creatives fail
What psychological angles drive performance
Iterate quickly using data-backed creative insights

### **Collaboration & Leadership**

Work closely with:
Designers
Editors
Creators
Marketing leadership
Align campaigns with revenue and growth goals
Operate independently with high ownership
Drive a strong creative testing culture across accounts

### **What Makes You a Strong Fit**

You think creatively first and analytically second
You understand emotional drivers behind conversions
You proactively bring new ideas and testing angles
You move fast without sacrificing quality
You are highly accountable for outcomes
You thrive in fast-paced growth environments

### **Required Experience & Skills**

3+ years running high-level Facebook and Instagram ad campaigns
Proven experience managing:
$10K+/month ad spend
Preferably $50K–$250K+ budgets
Experience managing multiple client accounts simultaneously
Strong hands-on creative strategy experience including:
Ad concepts
Creative briefs
Storytelling
UGC direction
Messaging frameworks
Strong copywriting and hook-writing ability
Deep understanding of:
Meta Ads Manager
Facebook Business Suite
Pixel tracking
Attribution
Conversion optimization

### **Important**
Candidates focused only on media buying without strong creative strategy involvement will not be a fit.
### **What Separates Top Candidates**

Portfolio of winning Meta ad creatives
Experience scaling successful creatives quickly
Strong understanding of:
Direct-response psychology
UGC performance
Creative psychology
Conversion flows
Hands-on experience directing:
Creators
Video concepts
Ad scripting
Experience with:
E-commerce brands
Lead generation funnels
Info products
SaaS
DTC brands
AI-assisted creative workflow experience using:
ChatGPT
Claude
AI scripting tools
AI concept generation

### **What a Typical Day Looks Like**

Review ad performance and creative metrics
Brainstorm and develop new ad angles
Write creative briefs and hook variations
Coordinate with editors and designers on ad production
Launch and optimize Meta campaigns
Analyze creative winners and losers
Iterate campaigns based on conversion data
Test new messaging frameworks and offers

**In short:**
You drive growth by creating and scaling high-performing paid social creatives that consistently convert.
### **Key Metrics for Success (KPIs)**

Improved CPL, CPA, and ROAS
Speed of creative testing and iteration
Performance of ad creatives across accounts
Scalable campaign growth
Creative hit rate and winning ad identification
Consistent account growth and profitability

### **Why This Role Stands Out**

Creative-first paid social role
High ownership across strategy and execution
Opportunity to work on large-budget Meta campaigns
Strong influence on revenue and growth outcomes
Fast-paced performance marketing environment
Freedom to aggressively test creative ideas
Exposure to scaling brands and multi-account growth

### **Interview Process**

Initial Phone Screen
Video Interview with Recruiter
Client Interview
Offer & Background Verification

### **Apply Now**

If you

Know how to create Meta ads that actually convert
Understand storytelling and direct-response psychology
Love testing creative angles
Thrive owning performance outcomes

This role is a strong fit for creative strategists who combine performance marketing, consumer psychology, and paid social execution to drive measurable growth.
## Apply
[Apply at Pavago](https://apply.workable.com/pavago/j/D96B8BED08/apply)
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