Team Lead Content & Social Media Strategy

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Team Lead Content & Social Media Strategy based in Switzerland.

As Team Lead, Content & Social Media Strategy, you’ll shape the organic social presence of an established international consumer brand, with a strong focus on <Instagram.You>’ll combine strategic thinking, creative direction, and data-driven decision-making to grow awareness, engagement, and loyal communities.The role gives you ownership of the editorial strategy, content planning, publishing, optimization, and performance analysis across social <channels.You>’ll also guide a creative team, establishing effective workflows and helping colleagues consistently deliver high-quality work.Working cross-functionally with marketing, brand, creative, CRM, and ecommerce teams, you’ll ensure a coherent and engaging brand <experience.You>’ll stay ahead of platform trends, emerging formats, algorithms, UGC, and influencer opportunities to identify new ways to accelerate organic growth.This is an opportunity to combine people leadership with hands-on social expertise in a collaborative, international, and innovative environment.

Accountabilities

• Own and manage organic social media channels, with a primary focus on Instagram.
• Develop and execute social media strategies designed to increase brand awareness, engagement, community growth, and follower growth.
• Build and maintain an editorial content calendar, coordinating the scheduling, publishing, and optimization of content across relevant platforms.
• Define appropriate content formats, messaging, creative approaches, and publishing strategies for each social channel.
• Monitor community engagement, respond to comments where appropriate, and coordinate with internal teams to address customer or community needs.
• Analyze organic social performance and create regular reports containing actionable insights and recommendations.
• Identify high-performing organic content and support paid social amplification when relevant.
• Collaborate closely with Brand Management, Marketing, Creative, CRM, and Ecommerce teams to ensure consistent and effective brand communication.
• Support the development and execution of UGC and influencer marketing initiatives as these channels continue to evolve.
• Lead, mentor, and support the content and social media team, establishing clear goals, priorities, expectations, and ways of working.
• Organize and prioritize team workloads according to business requirements, campaign objectives, deadlines, and available resources.
• Establish and continuously improve workflows covering briefing, feedback, review cycles, approvals, version control, and final delivery.
• Ensure the team operates efficiently while consistently delivering high-quality content on time.
• Provide regular feedback and coaching to help team members strengthen both creative quality and operational efficiency.

Requirements

• Proven experience in a mid-to-senior social media management role, preferably within retail, fashion, lifestyle, consumer goods, or another brand-led environment.
• Demonstrated success in growing organic social media accounts, particularly Instagram.
• Previous experience leading, mentoring, or managing a creative or social media team.
• Strong experience providing creative direction, evaluating written content, and delivering constructive creative feedback.
• Deep understanding of current social media trends, content formats, platform algorithms, audience behavior, and social media best practices.
• Hands-on experience with social media management and analytics platforms such as Meta Business Suite, Metricool, or comparable tools.
• Strong analytical capabilities, with the ability to interpret social performance data and translate insights into practical strategic recommendations.
• Excellent organizational and project management skills, with the ability to manage multiple campaigns, priorities, stakeholders, and deadlines simultaneously.
• Strong presentation, communication, and interpersonal skills.
• Creative mindset combined with analytical thinking, commercial awareness, and strong attention to detail.
• Self-driven, proactive, and comfortable taking ownership and working independently.
• Strong leadership and people-development skills, with the ability to establish structure while encouraging creativity and initiative.
• Native-level German, with a strong understanding of German-market audiences, cultural trends, and consumer insights.
• Strong business-fluent English, both written and spoken.
• Passion for social media, content creation, digital communities, and evolving platform trends.

Benefits

• Fully remote opportunity within Europe.
• Flexibility regarding working hours and location.
• Permanent, full-time employment.
• Collaborative and supportive international working environment.
• Opportunity to lead and develop a creative and social media team.
• Innovative role with broad responsibility and diverse opportunities for professional development.
• Flat organizational structures and short decision-making paths, enabling you to bring ideas to life quickly.
• Opportunity to shape social media strategy and directly influence brand growth and engagement.
• Corporate benefits program.
• Regular employee events and opportunities to connect with colleagues.
• Employee discounts on the organization's own products.
• International environment with exposure to multiple markets, teams, and consumer audiences.