(2) Associate Vice-President, Content Marketing

Assist in digital engagement through strategic content creation, managing Imprint's online presence across multiple platforms and supporting overall marketing initiatives.

Responsibilities & Expectations

Assist the Co-Vice-Presidents, Content Marketing, in filming, editing, and creating content for Imprint's social media, including captions, and managing Imprint's presence on Instagram, LinkedIn, TikTok, etc.

Collaborate with the Brand & Experience portfolio to support the marketing timeline and help execute plans for contests and giveaways

Stay up to date with online trends and generate fresh content ideas

Design engaging graphics to promote pre-conference events, the conference, and the case competition

Show proactiveness in completing tasks assigned by the Co-Vice-Presidents

Attend mandatory scheduled meetings

Qualifications

• Knowledge of social media marketing and marketing trends
• Understanding of the implementation of a cohesive marketing strategy
• Strong interpersonal communication skills and creativity
• Skills in graphic design and Adobe Creative Suite considered an asset
• Previous experience working in a team is an asset

Learning Outcomes

• Practical experience in social media strategy and content creation
• Proficiency in graphic design and video editing tools
• Ability to follow instructions and guidelines
• Opportunity to grow a marketing portfolio across multiple platforms

Time Commitment

• 3 to 5 hours per week with additional time around events
• Must not be on exchange/away for co-op during the 2026/2027 academic year