Marketing Lead

The Marketing Lead is responsible for developing and executing the marketing strategy for Comm Street and maintaining brand presence across YouTube, Instagram, LinkedIn, and Spotify. This role focuses on content ideation and audience engagement to increase visibility, retention and community building.

Time Commitment

• 5 hours a week
• September 2026 - April 2027

Main Responsibilities

Key responsibilities include

• Manage Comm Street’s Instagram, YouTube, Spotify and LinkedIn pages
• Create promotional materials (e.g reels, posts, thumbnails) and LinkedIn posts for newly released podcast episodes
• Brainstorm and execute collaboration opportunities with other student groups, creators, or initiatives
• Create content that builds familiarity with Comm Street’s team members and initiatives within the Sauder community
• Stay up to date with current social media trends and adapt content strategies to keep Comm Street relevant and engaging

Qualifications

• Understanding of social media platforms (Instagram, YouTube, Spotify, and LinkedIn) and how content performs
• Awareness of current social media trends and best practices
• Ability to plan and execute content aligned with a clear purpose (e.g. episode promotion, audience growth)
• Strong understanding of Sauder students’ interests and how to connect with them
• Familiarity with Instagram and YouTube algorithms, trends, and best practices
• Ability to evaluate content performance and adjust strategies accordingly
• Interest in storytelling, branding, and building an engaged audience
• Ability to receive and apply feedback and have a collaborative mindset