Paid Media Creative Strategist

Paid Media Creative StrategistLocation: RemoteCompany: OpenArt AIEmployment: Full-timeCompensation: We offer competitive compensation based on your location and experience.About OpenArtOpenArt is a Silicon Valley-based Gen AI startup building an AI creative platform used by creators around the world. Our team of 200+ people works globally across product, AI, design, creative, and marketing.We move fast, launch frequently, and produce a high volume of creative across paid social, organic social, creators, product launches, and brand campaigns.We’re looking for a Paid Media Creative Strategist who can help us turn that creative output into a high-performing paid acquisition engine.About the RoleThis role sits at the intersection of creative strategy, paid media, and performance <analytics.You>’ll own the creative strategy behind our paid social campaigns, from identifying audiences and developing concepts to writing briefs, planning tests, analyzing performance, and deciding what we make <next.You> should be equally comfortable looking at Meta performance data and asking “why did this ad win?” as you are writing five new hooks based on that <insight.You> will work closely with our growth team, motion designers, video editors, influencer team, and social team to continuously produce and test new paid creative.This is not a traditional media buying role. Your primary responsibility is making our creative perform better.What You’ll DoOwn Paid Creative StrategyLead creative strategy across Meta, TikTok, Google, YouTube, and other paid channels. Identify the audiences, insights, hooks, messaging angles, formats, and offers we should <test.Build> & Run Creative TestingDevelop a structured testing system across concepts, hooks, audiences, formats, visuals, CTAs, and landing pages. Build meaningful creative variation and continuously identify new winners.Turn Performance Into CreativeAnalyze creative-level performance to understand what’s winning, what isn’t, and why. Turn those insights into clear hypotheses and the next round of concepts to test.Develop Concepts, Briefs & Ad CopyCreate paid concepts across UGC, creator-led ads, product demos, social-native ads, static, and motion. Write clear creative briefs, hooks, scripts, headlines, and ad copy that align with the creative and our key product marketing <messages.Work> With Creators & InfluencersPartner with our UGC and influencer teams to turn strong organic content into paid creative and identify opportunities for whitelisting and partnership ads.Stay Ahead of What’s WorkingTrack ads, competitors, trends, and creative patterns then apply those learnings to our paid creative strategy.What We’re Looking For3+ years of experience in paid creative strategy, performance marketing, growth marketing, or a closely related roleProven experience developing paid social creative that drove measurable performanceStrong understanding of Meta advertising and paid social creativeExperience building and running creative testing frameworksStrong analytical skills and comfort working with paid media performance dataExcellent copywriting, especially hooks, short-form scripts, headlines, and direct-response messagingStrong understanding of TikTok, Instagram, YouTube, and internet cultureExperience briefing and working with video editors, motion designers, designers, and creatorsAbility to move quickly from performance insight to creative hypothesis to testComfortable operating independently in a fast-paced remote environmentGenuine interest in AI and how people are using AI tools to create contentBonus PointsExperience marketing AI, SaaS, creator, or prosumer productsExperience scaling paid acquisition for a fast-growing consumer technology companyHands-on Meta media buying experienceExperience with creator whitelisting / partnership adsExperience with attribution and analytics platformsExperience using Gen AI tools for creative ideation or productionStrong knowledge of AI creator culture and the current generative AI landscapeWhy OpenArtJoin a Silicon Valley-based Gen AI startup with a global team of 200+ peopleWork on one of the fastest-growing categories in technologyExperiment with the latest AI image and video modelsUSD compensationFully remote