Multimedia Specialist - Social Media

Overall Purpose of the Role

To create fast, engaging and platform-native multimedia content for social channels, with a focus on short-form video, mobile-first production and culturally relevant storytelling. The role is responsible for moving quickly from idea to finished content and for adapting production quality to the needs of the platform. This role is suited to a self-directed creator who understands what people choose to watch and can consistently produce high-quality content at social speed.

Key Responsibilities

• Conceptualise, shoot and edit short-form video for TikTok, Instagram Reels, YouTube Shorts, Facebook and other relevant platforms.
• Produce social-first video, motion graphics, photography, GIFs and other multimedia formats.
• Turn campaign and social briefs into engaging content quickly and independently.
• Capture real-time content at events, activations, launches and cultural moments.
• Repurpose longer-form or campaign assets into effective platform-native social content.
• Work with social media managers, designers, copywriters, creators and influencers to develop content.
• Monitor social and cultural trends and identify formats the brand can credibly participate in.
• Produce multiple creative variants and support content testing.
• Add captions, supers, sound, music, transitions and platform-native editing treatments.
• Maintain organised footage, project files and reusable content libraries.
• Use performance feedback to improve hooks, pacing, formats and creative execution.
• Continuously test new tools, formats and production techniques that improve speed or quality.

Experience Required

• 3+ years of experience in social content creation, video production, multimedia, digital content or a related role.
• Portfolio or reel demonstrating strong short-form, mobile-first and social content work.
• Hands-on experience shooting and editing for TikTok, Instagram Reels, YouTube Shorts or similar platforms.
• Experience creating content in fast-moving brand, agency, creator or entertainment environments is advantageous.

Skills Required

• Strong proficiency in CapCut, Adobe Premiere Pro, After Effects or equivalent tools.
• Strong shooting and editing capability across mobile and professional setups.
• Deep practical understanding of short-form social platforms and content behaviours.
• Strong sense of pacing, hooks, music, captions, framing and platform-native storytelling.
• Ability to work quickly without sacrificing basic production quality.
• Strong trend awareness and content ideation skills.
• Good file-management and workflow discipline.
• Ability to adapt content based on performance feedback.

Competencies Required

• Self-directed and highly proactive.
• Fast, execution-oriented working style.
• Culturally curious and trend-aware.
• Creative experimentation and willingness to test.
• Comfortable working with ambiguity and changing priorities.
• Strong ownership and follow-through.
• Collaborative and open to feedback.
• Energetic, resourceful and solution-oriented.