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品牌实习生(J68002)

Mengniu Dairy · 北京市

Imported listingfull-time4 days ago

About The Role

  • 一、品牌：
  • 1-品牌营销执行：协助团队落地品牌常规营销活动、社交媒体种草（小红书/抖音）、KOL/KOC筛选与需求沟通等
  • 2-IP跨界/联名营销：跟进品牌IP联名、主题营销等专项活动的全流程推进，对接内外部资源，保障活动有序落地
  • 3-竞品与趋势洞察：收集并整理竞品动态，为产品迭代和新品储备提供依据
  • 二、产品：
  • 1-新品上市推进：协助并参与新品上市，参与整个新品上市流程，沟通把控各环节
  • 2-老品迭代管理：参与风味奶产品生命周期管理，协助推进产品迭代、换版等工作，并协助统筹整体风味奶品牌素材等
  • 3-销售情况跟进：跟进并了解终端销售数据，确定产品销售情况并可以进行简易分析
  • 1-熟练使用PPT、EXCEL等基础办公软件
  • 2-具备较强的责任心与沟通能力
  • 3-本科及以上学历在读，商科、市场营销、食品、广告学等相关专业优先

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