Creative Content Strategist

Responsibilities : Spearhead high-level brainstorming sessions and drive innovative visual explorations to establish bold creative directions. Research market trends, emerging aesthetic styles, and audience insights to develop original design concepts that align with strategic objectives. Supervise, inspire, and mentor a team of creative designers, fostering an environment that encourages out-of-the-box thinking. Manage timelines, prioritize workflows, and ensure all design assets are produced on time without compromising visual quality. Translate overarching brand and campaign strategies into compelling visual language across diverse channels, including digital media, print, video, physical events, and emerging platforms. Craft persuasive pitch decks, creative treatments, and narrative-driven proposals that clearly communicate campaign vision to key stakeholders. Utilize visual mockups, moodboards, and narrative frameworks to turn abstract ideas into actionable and marketable concepts. Articulate and pitch creative ideas, visual treatments, and design rationale effectively to team leaders and executive leadership. Incorporate strategic feedback into creative revisions while maintaining the core integrity and impact of the design vision. Requirements : Min 3 years in creative content, art direction, and social media strategy within the fashion, beauty, or lifestyle sectors. Strong visual aesthetic and storytelling skills; proficient in developing creative treatments, moodboards, and translating brand identity into compelling visuals. Experienced in managing complete photoshoot and video campaign lifecycles, including styling, set design, lighting, photography, and videography. Proven capability in production budgeting, budget tracking, and cost control across talents, equipment, crews, and locations. Skilled in social media content planning (Instagram Feed, Reels, Stories), calendar management, and analyzing performance metrics and trends. Strong cross-functional collaboration skills (with Marketing, E-commerce, Merchandising, and vendors) and ability to manage multiple projects under tight deadlines.