Graphic Designer

Role Purpose

• The Graphic Designer is responsible for producing high-quality visual assets that bring QBD’s
• brand, promotions and campaigns to life across digital, in-store and educational environments.
• This role supports all creative needs for marketing, store teams and the Education department,
• ensuring every visual touchpoint reflects a cohesive and elevated QBD brand. The Graphic
• Designer delivers work for national campaigns, website content, EDMs, point-of-sale displays,
• store signage, education initiatives and broader business requirements, helping strengthen the
• customer experience across all channels.

Key Responsibilities

Brand & Creative Development

• ● Develop visually compelling assets that uphold QBD’s brand identity.
• ● Maintain consistency across colour, typography, layout and brand guidelines.
• ● Contribute to the ongoing evolution and refinement of QBD’s visual identity.

Marketing & Promotional Design

• ● Design creative assets for digital marketing including EDMs, promotional banners, social
• tiles and online advertising.
• ● Produce print-ready materials such as posters, brochures, table talkers, shelf talkers and
• in-store displays.
• ● Create campaign kits to support national promotions and brand-led storytelling.

Store Design Support

• ● Design signage, navigation materials, seasonal display assets and specialised in-store
• visuals for QBD’s 91+ stores.
• ● Support store teams with design requests such as wayfinding, display toppers, fixture
• concepts and local event collateral.
• ● Ensure in-store creative execution aligns with national branding and promotional
• priorities.

Website & Digital Content

• ● Design homepage banners, promotional tiles, category graphics and book feature
• imagery for the company website
• ● Create digital elements that enhance usability and overall customer experience.
• ● Ensure accuracy and alignment with promotional timelines and campaigns.

Education Department Creative

• ● Produce creative assets for the Education department, including flyers, school event
• materials, reading program visuals, book fair banners, and curriculum-aligned content.
• ● Support education-led initiatives with polished, age-appropriate, brand-aligned creative.

Cross-Functional Creative Support

• ● Support the Brand Manager with press kits, influencer mailers, event signage and media
• assets.
• ● Develop presentation visuals, templates and branded documents for internal and
• external use.
• ● Collaborate with publishers to source and format author imagery and book visuals for
• marketing use.

Production & Workflow Management

• ● Manage asset libraries, design systems, naming conventions and file organisation.
• ● Prepare artwork for print, liaising with printers to ensure production accuracy.
• ● Deliver creative outputs within agreed deadlines and follow approval processes.

Skills, Experience, & Attributes

• ● Proven experience as a graphic designer in retail, publishing, media, agency or similar
• creative environments.
• ● High-level proficiency in Adobe Creative Cloud (Photoshop, Illustrator, InDesign).
• ● Experience producing both digital and print creative assets.
• ● Strong eye for detail, layout, composition and brand consistency.
• ● Ability to interpret briefs and convert ideas into effective visual solutions.
• ● Excellent organisational skills with the ability to manage multiple deadlines.
• ● Collaborative mindset and strong communication skills.
• ● Ability to work efficiently in a fast-paced environment.
• ● A passion for books, learning, creativity and visual storytelling.

Key Competencies

• ● Creative Design & Visual Communication
• ● Digital & Print Production
• ● Brand Stewardship & Attention to Detail
• ● Time Management & Prioritisation
• ● Collaboration & Stakeholder Management
• ● Problem-Solving & Concept Development
• ● Adaptability & Responsiveness

Measures of Success

• ● Delivery of high-quality, consistent and on-brand creative assets across marketing,
• stores and education.
• ● Strong visual impact across EDMs, website content, POS and event materials.
• ● Reliable on-time delivery for campaigns and store requests.
• ● Positive feedback from Marketing, Education, Brand and Store teams.
• ● Well-maintained creative templates, systems and asset libraries.
• ● Elevated brand presentation across QBD’s physical and digital ecosystem.
• ● Measurable improvement in customer-facing brand experience through cohesive visual
• design.