Head/Lead of Growth

We are toogeza, a Ukrainian recruiting company focused on hiring talent and building teams for tech startups worldwide. People make a difference in the big game, and we may help find the right ones.

Currently, we are looking for a Growth Marketing Head for MOOZ.

MOOZ is a B2C technology company building a specialized platform for online music and vocal lessons. The product is designed as an alternative to traditional video-conferencing tools such as Zoom or Google Meet, with a strong focus on high-quality sound transmission and synchronization for music teachers and their students.

MOOZ is currently rebuilding its growth function and looking for a hands-on growth professional who can develop and validate a new web acquisition model from scratch.

WHAT YOU WILL DO

• Analyze the current product, target audience, acquisition channels, and results of previous experiments.
• Research competitors and best practices across B2C subscription products.
• Build and launch Web2Web / Web2App funnels from scratch.
• Develop funnel structure, offers, messaging, value propositions, landing pages, quizzes, and payment flows.
• Generate and validate creative hypotheses, angles, references, and briefs.
• Work closely with UA and creative specialists on acquisition and creative testing.
• Launch and iterate multiple funnel scenarios.
• Work with Meta Ads as the primary acquisition channel and gradually explore additional channels.
• Analyze conversion rate, CPA, CAC, LTV, ROAS / ROMI, and overall unit economics.
• Work with web analytics, attribution, and experiment tracking.
• Identify bottlenecks across the customer journey and turn insights into product and funnel hypotheses.
• Coordinate designers, developers, contractors, and other specialists required for execution.
• Decide which processes should initially stay hands-on and which should be delegated or outsourced.
• Once the acquisition model is validated, help build and scale the growth / marketing team around it.

WHAT WE ARE LOOKING FOR

• Strong hands-on experience building and launching Web2Web / Web2App funnels end-to-end.
• Proven experience launching acquisition funnels from scratch, not only optimizing existing flows.
• Experience with international B2C products, ideally subscription-based.
• Hands-on understanding of Meta Ads and performance acquisition.
• Strong understanding of creative-driven growth and the relationship between creative → funnel → product → monetization.
• Experience working with offers, messaging, landing pages, quizzes, paywalls, and checkout flows.
• Strong understanding of unit economics and metrics such as CAC, CPA, LTV, ROAS / ROMI, conversion rate, and payback.
• Ability to work with analytics and attribution and make decisions based on data.
• Comfortable combining strategic thinking with hands-on execution.

• The role starts as a part-time engagement, approximately 4 hours per day.
• If this role sounds like a fit — we’d love to hear from you! Just send over your CV and anything else you’d like us to consider.
• We’ll review everything within five working days, and if your background matches what we’re looking for, we’ll get in touch to set up a call and get to know each other better.