Vertical Marketing Lead (Gaming)

Join Socure as a Vertical Marketing Lead, where you will be responsible for leading the strategy and execution of marketing initiatives within a priority industry segment. You will define and execute a vertical marketing strategy, develop clear value propositions, and partner with various teams to drive pipeline and revenue growth. This is a highly strategic role for a senior marketer with experience in B2B marketing and a strong ability to translate complex technology into compelling narratives. Enjoy a comprehensive benefits package, including remote work options, generous PTO, and a self-education allowance.

• Définir et exécuter une stratégie de marketing vertical pour le pod GTM assigné, en développant des propositions de valeur claires et un positionnement concurrentiel.
• Collaborer avec les équipes de vente et de marketing pour construire et exécuter des campagnes qui génèrent un pipeline qualifié à partir de comptes cibles.
• Agir en tant que propriétaire du marketing vertical pour votre pod lors des cycles de planification et des QBR, en influençant les parties prenantes à travers les produits, les ventes, la science des données, etc.
• This is a highly strategic, hands-on role for a senior marketer who thrives at the intersection of product, sales, and ecosystem partnerships
• Experience partnering closely with sales teams and influencing cross-functional stakeholders without direct authority
• 6–8 years of B2B marketing experience, including product marketing, vertical/industry marketing, or partner/channel marketing experience in high-growth SaaS, fintech, identity, fraud, risk, or adjacent environments
• Strong project management skills and the ability to drive multiple initiatives simultaneously in a fast-paced environment
• Analytical rigor and experience tying marketing programs to business outcomes
• Strong ability to translate complex AI-driven or data-centric technology into clear, compelling industry narratives
• Demonstrated success driving measurable pipeline and revenue impact through vertical or segment-focused marketing initiatives