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Field Marketing Manager (EMEA)
Fireworks AI · London, United Kingdom
About The Role
Join Fireworks AI, a fast-growing AI infrastructure company, as a Field Marketing Manager for the EMEA region. In this high-impact role, you will be responsible for developing and executing the EMEA field marketing strategy, conceptualizing and producing events, and tracking program ROI. You will collaborate closely with sales leadership and other cross-functional stakeholders, and have the opportunity to mentor junior team members. This is a unique opportunity to create extraordinary in-person experiences and build a repeatable engine for pipeline and brand.
- Développer la stratégie de marketing de terrain de Fireworks AI pour la région EMEA, en alignant les investissements des programmes sur les priorités de vente et les objectifs de pipeline.
- Concevoir et produire la planification, l'exécution d'événements organisés, y compris des expériences exécutives, des événements éducatifs de grande envergure, des salons professionnels.
- Collaborer étroitement avec les parties prenantes interfonctionnelles pour concevoir des expériences qui accélèrent les transactions et approfondissent les relations avec les clients.
- Experience partnering with sales leadership and AE's to develop territory-level event strategies and account-based marketing motions
- Proficiency in CRM and marketing automation software; Salesforce is required
- Proven ability to manage complex, multi-event portfolios simultaneously across diverse program types
- 7+ years of field marketing or event marketing experience in B2B SaaS or B2B tech
- Strong cross-functional collaborator who works effectively with Sales, Partnerships, Creative, Communications, and executive stakeholders
- A strong strategic instinct paired with operational excellence: you can zoom out to define a program roadmap and zoom in to manage the logistics that make the difference
- Strong written and verbal communication skills, including the ability to create clear event documentation and present post-event insights to leadership
- A passion for all things field and experiential marketing. You understand the purpose and place for every event type, from executive dinners to trade shows, and take pride in the details that elevate a good event to a great one
- Comfortable with data and analytics, using event metrics to optimize programs and clearly demonstrate ROI
- Experience at a startup or hyper-growth company is preferred; especially within the EMEA region
- Background designing and optimizing account-based marketing (ABM) motions in partnership with demand generation teams
- Experience delivering both in-person field events and larger-scale user conferences, including flagship events (500+ attendees)
- Marketo experience
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