Product Manager, AV Solutions

Position Overview The Product Manager, AV Solutions is responsible for the strategy, management, and lifecycle of Laerdal’s Audio Visual (AV) solutions portfolio across North America. This role oversees AV hardware, software, integration, installation standards, and supplier relationships while driving the development, launch, and continuous improvement of AV solutions that support customer and business needs. Working closely with Product Management, Software Development, Sales, Marketing, Supply Chain, Manufacturing, and Field Services teams, the Product Manager ensures AV offerings are technically sound, commercially ready, and aligned with Laerdal’s strategic objectives. This role serves as the primary subject matter expert for AV solutions, providing leadership in product planning, testing, training, documentation, and operational execution. Responsibilities Product Strategy Portfolio Management Own the AV product roadmap and portfolio strategy for North America. Identify emerging technologies, market opportunities, and product enhancements. Define requirements and lead the lifecycle management of AV hardware and software solutions. Manage AV catalog offerings and turnkey solution packages. Product Development Commercial Readiness Lead new AV solution development from requirements through launch and market release. Define compatibility, integration, and performance requirements for AV technologies. Support sourcing, product in-phasing/out-phasing, and component lifecycle management. Ensure solutions are commercially ready and aligned with customer needs. Testing Technical Excellence Manage testing and validation processes for AV hardware and software. Establish testing standards and benchmarking environments to ensure solution reliability. Develop troubleshooting tools and methodologies to identify hardware, software, and network issues. Serve as the primary technical resource for AV-related escalations and support. Documentation Training Maintain product specifications, master data, and technical documentation. Communicate product releases, updates, and lifecycle changes across the organization. Develop and deliver training programs for field service teams and key stakeholders. Ensure internal and customer-facing resources remain accurate and up to date. Supply Chain Vendor Management Partner with Supply Chain and Manufacturing to support forecasting, inventory planning, and hardware availability. Manage relationships with AV vendors and technology partners. Identify sourcing opportunities and mitigate supply risks. Conduct ongoing forecast reviews and support annual planning activities. Cross-Functional Collaboration Partner with Product Management, Software Development, Field Services, Sales, Marketing, Logistics, and Project Management teams. Drive alignment across stakeholders to support product launches, implementation, and customer success. Act as the primary point of contact for AV hardware standards, processes, and best practices. Customer Market Insights Gather Voice of Customer feedback to drive product improvements and innovation. Monitor market trends, competitive activity, and emerging technologies. Translate customer and market insights into product strategies and investment priorities.