Senior Executive - Market Strategy & Planning

KEY RESPONSIBILITIES

• Support the development and execution of customer and shopper marketing plans across relevant channels.
• Coordinate in-store activations, promotional campaigns and visibility initiatives.
• Analyse shopper insights, market trends, competitor activities and campaign performance.
• Collaborate with Sales, agencies, customers and other stakeholders to ensure timely execution.
• Track activity budgets, timelines and results, and prepare performance reports.
• QUALIFICATIONS AND EXPERIENCE
• Bachelor’s degree in Marketing, Business Management or a related discipline.
• 3–5 years of experience in customer marketing, shopper marketing, trade marketing or a related role, preferably within FMCG.
• Good understanding of retail channels, shopper behaviour and in-store execution.
• Strong analytical, communication, presentation and coordination skills.
• A proactive and results-oriented team player with proficiency in MS Office.