Lifecycle Marketing Operations Manager (Firefox Mobile)

Join Mozilla as a Lifecycle Marketing Operations Manager for Firefox Mobile. In this role, you will be the operational anchor for marketing execution, translating product marketing and growth strategies into reliable execution across various initiatives. You will coordinate and execute App Store Optimization (ASO) initiatives, support campaign execution, and improve execution quality through stronger processes and automation. This position offers a range of benefits, including health and wellness coverage, mental health support, generous time off, parental leave, financial incentives, and professional development opportunities.

• Coordination and execution of App Store Optimization (ASO) initiatives, including metadata updates and creative experiments.
• Translation of approved lifecycle campaign briefs into executable plans and support hands-on campaign execution across key moments in the user journey.
• Development of scalable processes, automation, and AI-assisted workflows to improve execution consistency and reduce coordination overhead.

• Commitment to our values:
• Decide and deliver
• Experience creating repeatable processes, workflows and documentation that improve execution quality and efficiency
• Experience coordinating and executing multi-step marketing programs across multiple workstreams, stakeholders, timelines and dependencies
• Build for people first
• Strong operational judgment, organization and attention to detail, with the ability to prioritize effectively and work independently
• Engage evidence over ego
• Play to win
• 5+ years of experience in marketing operations or a similar role
• Ship, learn, repeat
• Experience with mobile growth or ASO, including metadata optimization and creative experimentation
• Comfort working with performance data, including campaign measurement, experiment analysis and reporting
• Experience building automated and AI-assisted workflows using Claude Code, Cowork, or similar tools