Senior Growth Marketing Manager (Paid Search & Mobile User Acquisition)

Join Favor Delivery as a Senior Growth Marketing Manager, where you will lead the strategy and execution of paid search and mobile user acquisition channels. You will optimize search and app acquisition channels, manage budgets, and leverage data for actionable insights. Collaborate with cross-functional teams and drive new user growth while maintaining efficiency. Enjoy a range of benefits, including premium health options, complimentary meals, and unlimited PTO.

• As the Senior Growth Marketing Manager, you will be responsible for expanding Favor Delivery’s performance marketing footprint across high-impact acquisition channels, including Google Search, Apple Search Ads, and mobile user acquisition channels. You will own the end-to-end strategy and execution of these channels, ensuring maximum efficiency and scale.
• You will manage the budget allocation for these channels to maximize ROI, leveraging Mobile Measurement Platforms for accurate cross-channel tracking and reporting.
• You will collaborate with product and engineering teams to implement deep links, execute automation optimizations, and continuously improve campaign technical performance.

• The ideal candidate is a data-driven, detail-oriented marketer with deep expertise in search (an appetite to learn ASO with a strong ability to collaborate cross-functionally with creative, martech, and analytics to optimize performance
• Bachelor's degree or comparable formal training, certification, and/or work experience
• A search specialist with an appetite to learn other areas of media
• Individual contribution with opportunity to grow the team in the future
• Strategic thinker, able to map channel investment and strategy to business goals
• Experience with measurement tools (MMP and Media Mixed Modeling)
• 7+ years of demonstrated experience managing performance marketing campaigns
• Leverage AI to increase productivity, whether that be data analysis, optimizations, keyword research, or budget management
• Nice to have: Generative Engine Optimization (Help Favor improve AI Search Visibility, and explore Generative Media Buying)
• Quantitative ability and an advanced understanding of digital media analytics and relevant KPIs
• Excited by marketing opportunities, driven to push the limits, and someone who takes pride in producing quality work
• You are a mobile strategist who understands the customer journey, identifies pain points and areas of improvements, and systematically builds and refines a better conversion funnel
• Have great work ethic, stay positive and drive solutions forward
• You are able to synthesize data into learnings and trends for senior executives, you balance tactical demands and long-term strategic thinking
• You have excellent communication skills and the ability to work effectively across departments
• You have worked for DTC brand(s) with aggressive acquisition goals
• We are committed to growing a team with different backgrounds, experiences, abilities, and perspectives, and we are an equal opportunity employer. We review all resumes and qualifications with an open mind and encourage you to apply if this role interests you!