Associate Director, Marketing & Communications, Graduate School

Elevate the Wayne State University Graduate School brand to prospective graduate students and the broader Wayne State community. Plans include marketing and communications, and graduate outreach goals and objectives outlined in the strategic plan. Supervise web/online communication and web writer and collaborate with other University staff and units within the University, as well as the community. Reports to Graduate School Dean. Essential Functions : Serves as the Graduate School’s lead communications and public relations expert, developing official communications on behalf of the college and Dean, and leading strategy for email marketing (prospective and current students), social media, advertising, and the Graduate School website. Advises the Dean and senior leadership on marketing and communications strategies that support graduate recruitment initiatives and promote signature events. Collaborate with the Central Office of Marketing and Communications to advance University goals. Supervises website and online communications staff, providing oversight of marketing and recruitment strategy across multiple media while ensuring adherence to brand standards and consistent messaging for all graduate education initiatives. Establishes expectations, assigns and delegates work, evaluates performance, prepares appraisals and professional development plans, and provides ongoing coaching and mentoring. Manages administrative personnel processes including hiring, promotions, disciplinary actions, salary adjustments, and workforce planning, and ensures timely and effective communication with staff. Develops marketing and recruitment recommendations for Wayne State University graduate programs in collaboration with Schools and Colleges. Provides oversight of new and existing outreach and graduate recruitment efforts in consultation with the Dean, senior leadership, and the Director of Admissions. Oversee the Graduate School’s Professional Development Series, Graduate Ambassadors Program, and related initiatives. Build relationships with graduate students, the Graduate Student Association, and postdoctoral scholars to foster a strong sense of community. Administers the Graduate School marketing budget, including procurement of branded apparel and promotional materials for major on campus events such as FestiFall, recruitment activities, and campus visits. Perform other related duties as assigned.