Brand Design Lead

Location: Onsite – Kohler, WI Opportunity The Brand Design Lead is responsible for developing and executing a curated, elevated and consistent brand expression across Kohler Hospitality programming, signature guest experiences and public-facing spaces. This role serves as the primary coordinator and lead execution owner of Woodlake Market (WLM) event programming, managing events end-to-end – from initial concept, décor, and budget tracking to marketing coordinator, website updates, and on-site execution. Balancing creative design with disciplined project management, purchasing, and event logistics, the role translates strategic brand vision into flawless, guest-facing execution across the resort portfolio. Specific Responsibilities Woodlake Market Event Operations End-to-End Event Management: Coordinate and execute the planning, budgeting, setup, host management, and teardown logistics for all Woodlake Market culinary and community events, demos, and seasonal activations. Cross-Functional Marketing Web Coordination: Partner closely with the Marketing team to develop promotional strategies. Manage and update Woodlake Market event content on the resort website, digital calendars, and guest communication platforms. Operational Alignment: Collaborate directly with Woodlake Market Food Beverage leadership and Store Management to align programming schedules, staffing, menu/product integration, and Banquet Event Orders (BEOs). Budgeting RSVP Tracking: Manage individual event budgets, track RSVP caps/ticket sales, and adjust marketing tactics with internal partners to maximize guest attendance and ROI. On-Site Leadership: Serve as the primary lead on-site during event setup, active execution, and coordinate post-event strike with operations team to ensure strict visual/guest-experience standards. Brand Development Creative Execution Visual Spatial Standards: Cultivate a curated, elevated, and cohesive look across resort spaces, pop-up activations, and events while maintaining strict alignment with Kohler Hospitality brand guidelines. Design Guidelines Playbooks: Develop visual mood boards, styling calendars, merchandising layouts, and brand playbooks that guide operational teams in maintaining public-facing spaces correctly. These are closely aligned with established brand guidelines. Collateral Touchpoint Design: Coordinate the creative development and delivery of event signage, specialty packaging, custom gifting, window displays, and in-room digital content. Vendor Maker Relations: Source and direct external artisan vendors, fabricators, and prop makers to execute custom builds and decor elements from concept translation to final delivery. Purchasing Asset Lifecycle: Oversee department purchasing, including PO creation, order tracking, inventory storage, and asset maintenance for event decor and props. Experience Development Brand Activation Signature Experience Portfolio: Manage the planning, execution, and ongoing enhancement of guest-centered resort activations. Multi-Asset Integration: Partner with Operations to weave brand touchpoints into wellness workshops, outdoor activities, culinary masterclasses, and seasonal resort offerings. VIP Influencer Activations: Under the guidance of the Senior Manager-Hospitality Brand Design, design and manage bespoke itineraries, setups, and gifting for VIP guests, media, and key influencers. Trend Research Innovation: Continuously research luxury hospitality, retail, and event trends to introduce innovative experience concepts and strategic partner collaborations. Schedule Working Hours: Requires regular availability to work flexible hours, including weekends, evenings, and holidays, aligned with scheduled events, peak resort seasons, and program execution.