Associate Director, Marketplace Scaled Acquisition & Account Management

Who We Are

At JD.com, also known as JINGDONG, we are building one of the world’s most trusted technology and supply chain ecosystems. What started as a bold idea in China has evolved into a NASDAQ-listed, Fortune 44 global enterprise serving over 700 million active customers. Powered by advanced logistics, innovative technology, and a commitment to integrity, JD.com operates across retail, logistics, technology, property and more, creating solutions that make everyday life smarter, faster, and more connected.

Our Global Reach

JD.com is expanding its international footprint through a digitally intelligent, cross-border supply chain and world-class logistics network, supported by platforms such as Joybuy, which brings trusted products to customers worldwide. Today, our teams operate across China, the U.S., U.K., Netherlands, France, Germany, Spain, Brazil, Hungary, Japan, South Korea, Australia, Thailand, Vietnam, Malaysia, Indonesia, Saudi Arabia, the UAE and beyond, reaching customers in every corner of the world.

Learn more about who we are and what we do: https://corporate.jd.com/

What We Offer

Joining JD.com means becoming part of a company where people, innovation, and impact go hand in hand. We offer a competitive salary, a great location, and a supportive, people-first culture where your growth truly matters. With access to global projects, learning opportunities, and an inclusive environment that values every voice, you’ll have the space to shape the future with us.

About The Team

You’ll be joining the JD.com team, which values collaboration, ownership, and a commitment to delivering high-quality results in a fast-paced, dynamic environment.

Summary

Joybuy POP is JD.com's third-party marketplace business across the UK, Germany, France, and Benelux, live in beta mode since July 2026 and scaling fast. We're now moving from a high-touch launch model into a phase where seller acquisition and account management need to scale efficiently — bringing on sellers faster and managing a growing base without linear headcount growth.

We're looking for a Director to own the full seller lifecycle at scale: acquisition, onboarding, and ongoing account management across all four markets. This is a build role — you'll design the operating model, tooling, and team structure that lets Joybuy POP grow seller count 5-10x without proportional cost growth.

What you'll do

• Own the scaled acquisition strategy — building repeatable, largely self-serve pathways for onboarding long-tail and mid-tier sellers across UK/DE/FR/Benelux, distinct from high-touch strategic seller acquisition
• Redesign the account management model as the seller base scales, segmenting sellers by tier/potential and matching service model (self-serve, pooled, or dedicated AM) accordingly
• Build and lead the scaled AM team, growing it efficiently as the seller base expands, with clear productivity benchmarks per headcount
• Define and track the core acquisition and AM funnel metrics (time-to-first-sale, activation rate, seller GMV retention, AM:seller ratios) and report through WBR/MBR cadences
• Partner with Compliance, Product, and Integrator teams to remove onboarding friction and improve seller time-to-launch
• Own the seller segmentation and prioritization framework — deciding which sellers get white-glove treatment vs. scaled/self-serve support
• Identify and implement tooling/automation to reduce manual AM effort as volume grows
• Represent scaled acquisition and AM in the broader 2027 Scale strategic planning process

What we're looking for

• Experience building or scaling a marketplace seller acquisition or account management function from the ground up, ideally in a 3P/multi-sided marketplace environment
• Track record of designing tiered service/segmentation models that balance growth with cost efficiency
• Strong data orientation — comfortable setting and defending productivity/funnel benchmarks, presenting to senior stakeholders
• Experience managing multi-market teams (UK/DE/FR/Benelux or similar) and navigating market-specific nuances
• Team-building experience — has hired and scaled a function, not just managed an existing one
• Comfortable operating in a fast-moving, still-forming organization where process is being built as you go

At JD.com, we’re committed to building a diverse and inclusive workplace where everyone can thrive. We’re proud to be an equal opportunity employer and make all employment decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, veteran status, or any other protected characteristic.

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