Associate Manager, National Field Programs – Buffalo Wild Wings

The Associate Manager, National Field Programs will p artner with the Manager, National Field Programs to support the execution, communication, deployment, and optimization of National Field Programs (NFP) and Local Store Marketing initiatives. Serve as a liaison between Field Marketing, Operations, Integrated Marketing, agency partners, vendors, franchisees, and field teams to ensure successful activation of marketing programs, resources, and platforms.

KEY RESPONSIBILITIES

• Support execution and deployment of National Field Programs, activation window initiatives, and local marketing strategies.
• Develop and execute franchisee and internal communication plans, including activation calls, training materials, launch communications, and program updates.
• Coordinate development, collection, organization, and deployment of program toolkits, playbooks, one-sheeters, creative assets, and field marketing resources supporting activation windows and local marketing initiatives.
• Partner with approved agencies and internal stakeholders to develop creative assets and marketing materials supporting National Field Programs, activation windows, and local marketing initiatives.
• Serve as the primary business partner for HubKonnect and Local Store Marketing ecosystem support, training, adoption, and coordination.
• Collaborate with internal partners to upload, maintain , and distribute marketing assets, promotions, program materials, and resources for system-wide access and utilization .
• Coordinate training, communications, and support for field marketing platforms and resources.
• Develop presentations, updates, materials, activation recaps, and after-action reviews.
• Coordinate monthly and quarterly reporting, performance summaries, participation metrics, and program insights.
• Support implementation of new processes, tools, and field marketing initiatives designed to improve execution and adoption.
• Support field readiness by coordinating asset distribution, training resources, platform updates, and program deployment requirements across cross-functional teams.
• Support local media requests, fundraising platform initiatives, and field marketing support requests.
• Oversee maintenance of marketing resources, content libraries, assets, and platform materials to ensure accuracy, consistency, and accessibility.
• Serve as a primary point of contact for franchisees, field teams, agency partners, and vendors regarding National Field Program initiatives and Local Store Marketing resources.
• Partner cross- functionally to support field marketing projects and business priorities.

EDUCATION QUALIFICATIONS

• Bachelor's degree in Marketing , Communications, Business, or related field preferred, or equivalent work experience.

EXPERIENCE QUALIFICATIONS

• Minimum 4-6 years of field marketing, franchise marketing, local marketing, brand marketing, or related experience.
• Experience managing multi-market marketing programs and initiatives.
• Experience working cross-functionally with franchisees, operations, vendors, agency partners, and internal stakeholders.
• Restaurant, retail, hospitality, or franchise marketing experience preferred.

REQUIRED KNOWLEDGE, SKILLS OR ABILITIES

• Strong project management and organizational skills.
• Excellent written, verbal, presentation, and interpersonal communication skills.
• Proven ability to build relationships and collaborate across multiple stakeholder groups.
• Strong analytical, problem-solving, and decision-making abilities.
• Experience developing communications, presentations, training materials, creative assets, and marketing resources.
• Ability to manage multiple priorities in a fast-paced environment.
• Strong attention to detail and commitment to quality execution.
• Proficiency in Microsoft Office and marketing technology platforms.
• Ability to work independently and remotely with minimal supervision.
• Ability to travel domestically up to 20% as business needs require.

PREFERRED KNOWLEDGE, SKILLS, OR ABILITIES

• Experience supporting field marketing programs within the restaurant, retail, hospitality, or franchise industry.
• Experience with HubKonnect , Local Store Marketing platforms, loyalty programs, CRM tools, or related marketing technologies.
• Experience with budget tracking, invoice processing, and program reporting.
• Experience working with agencies, media partners, promotional vendors, or creative partners.

DECISION MAKING AUTHORITY

• Empowered to make recommendations to the Manager, National Field Programs regarding program deployment, communications, process improvements, field resources, and optimization opportunities.
• Empowered to approve routine communications, training materials, and operational processes within established guidelines.

Inspire is a multi-brand restaurant company whose portfolio includes more than 33,300 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide. We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.