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Consumer Market Insight Manager

Royal Canin China CO., Ltd. · CHN-Shanghai-Shanghai, China

Marketing / Business DevelopmentManager LevelExternal listingfull-time15 days ago

About The Role

Key Responsibilities

Drive Consumer & Market Understanding

  • Lead consumer, customer and market research to uncover growth opportunities.
  • Monitor market dynamics, competitors and emerging pet owner trends.

Enable Data-Driven Growth

  • Partner with CRM, Digital and Data teams to leverage first-party data.
  • Support segmentation, journey mapping, engagement and loyalty insights.

Accelerate Innovation & Decisions

  • Support innovation pipeline through insight-led opportunity identification.
  • Lead concept, communication and consumer validation studies.

Build Insight Capability

  • Champion consumer-centric thinking across the organization.
  • Bring new methodologies, tools and AI-enabled approaches to insights.

What Are We Looking For?

Experience

  • 5+ years in CMI, Consumer Research, Analytics, Strategy or related functions.
  • FMCG, Consumer Health, Retail, Mom-Baby industry experience preferred.
  • Strong ability to influence business decisions and senior stakeholders.

Capabilities

  • Strategic thinking and business acumen
  • Consumer centricity and curiosity
  • Data analytics and insight generation
  • Storytelling and executive communication
  • Collaboration, learning agility and growth mindset

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