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Audience Engagement Manager
labx · Toronto, ON, Canada
About The Role
Audience Engagement Manager
Scientific American
About Scientific American
- Scientific American covers the most important and exciting research, ideas, and knowledge in science, health,
- technology, the environment, and society. It is committed to sharing trustworthy knowledge, enhancing our
- understanding of the world, and advancing science. Founded in 1845, Scientific American is the oldest continuously
- published magazine in the United States. It has published articles by more than 200 Nobel Prize winners and reaches
- more than 20 million people around the world each month through its website, print and digital editions, newsletters
- and app. It reaches millions more through social media and other platforms.
About the Role
Scientific American is looking for an Audience Engagement Manager who lives online and can spot a shift in the algorithm before it shows up in our traffic. This is a junior-to-mid-level role for someone who wants to be the public voice of the brand and takes that responsibility seriously.
What You'll Do
- Post and manage content across all platforms, maintaining our editorial voice and style. We are a news
- organization, so we post multiple times a day on each platform and often require quick-response posting for
- breaking news
- Track and analyze traffic and engagement data to inform what we post and when
- Serve as point person for distribution partnerships and aggregators (Apple News and similar)
- Moderate and manage the on-site Discussions tool, suggesting prompts, analyzing responses, and reporting to
leadership what works and what doesn't
- Collaborate closely with the multimedia desk on short-form and vertical video
- Work across desks to adapt stories for social formats without diluting them
Who You Are
- 2-3 years in social media, ideally at a publication or media company
- Fluency with Canva, a social management platform (e.g., Sprinklr), and analytics tools (e.g., Chartbeat)
- Sharp instinct for platform trends and how to translate them into brand-appropriate content
- Comfortable being the face of the brand publicly — writes and posts in a consistent, recognizable voice
- Strong collaborator across editorial, video, and audience teams
- Please upload your resume and a cover letter explaining why you’re passionate about engaging audiences and how you’d do that for Scientific American.
- This job posting is for a current vacancy.
- Scientific American is an enthusiastic equal opportunity employer that values diversity, equity, and
- inclusion. We celebrate diverse perspectives and are committed to fostering a culture where
- differences are valued, and innovation thrives.
- Reasonable accommodation is available for qualified individuals with disabilities, upon request
- when contacted for an interview. We thank all candidates for applying. Only those candidates
- selected for an interview will be contacted.
- Please note: Our hiring process does not involve the use of artificial intelligence (AI) for candidate
- screening or decision-making. All evaluations are conducted by our human resources team and
- hiring managers.
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