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Marketing Manager BINUS International
YBN - Binus International Senayan · Jakarta, Indonesia
About The Role
- It's fun to work in a company where people truly BELIEVE in what they are doing!
- We're committed to bringing passion and customer focus to the business.
- Provide strategic direction for marketing promotions and events to ensure execution and implementation
- Contribute in the product development process to create competitive product
- Assist Marketing Associate Director in the development of marketing plan
- Partner with Management to understand the business objectives for their respective product categories and/or channel segments, collaborating in the development of marketing plans to achieve business goal
- Manage customer acquisition program to achieve profitable number of customer in line with corporate planning and target
- Manage and monitor customer retention program to achieve high customer satisfaction and high brand equity
- Manage and monitor the preparation and implementation of promotion activities and events
- Establish and maintain relationships with corporate clients for promotions, campaigns and events
- Prioritize team initiatives and workload to assure optimal allocation of resources to best meet marketing target
- Plan, monitor and evaluate overall admission activities
- Monitor coordination with Head of Admission regarding schedule adjustment and information that will be delivered to prospective customer
- Guarantee admission process guidelines compliance to valid guidelines
- Coordinate with marketing function department (Brand, Corporate Communication) to build good corporate image
- Coordinate with Marketing Intelligence to conduct market research to determine market requirements for existing and future products
- Lead the evaluation performance of marketing activity which drives customer acquisition, retention and recommend improvement
- Management Support Activities:
- o Provide Report to direct Supervisor
- o Suggest improvement process related to activities in area of responsibilities (especially related to time concern, effort and cost)
- o Perform activities related to Quality Management System
- o Perform additional tasks related to key responsibilities as required by Direct Supervisor
Education Requirement
- Minimum holder Bachelor’s Degree (S1)
Work Exposure/ Experience
- Minimum 3 years working experience in supervisory level, or
- Minimum 7 years working experience
If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!
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