Sales Officer

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Job Description

Sales OfficerSales Officer Sales Planning & Business Delivery

• Drive achievement of primary and secondary sales targets for the assigned territory
• Plan monthly, weekly, and daily sales targets and ensure alignment with team and distributors
• Monitor performance against targets and implement corrective actions to address gaps
• Ensure accurate forecasting, billing discipline, and timely collections

Distributor Management & Channel Efficiency

• Manage distributor operations including appointment, performance monitoring, and ROI optimization
• Ensure optimal stock levels, fill rates, and timely order fulfilment across channels
• Drive efficiency in claims management, billing processes, and outstanding clearance
• Coordinate with CFAs and supply chain teams to ensure uninterrupted product availability

Team Leadership & Execution Control

• Lead, guide, and monitor ASOs/TSIs to ensure effective territory coverage and execution
• Design and drive adherence to journey plans and beat plans for the team
• Build team capability through on-the-job coaching, feedback, and performance management
• Drive discipline in reporting, productivity tracking, and execution standards

Market Execution & Channel Development

• Ensure strong in-store execution including merchandising, visibility, and promotional implementation
• Drive new product launches and ensure availability across key outlets
• Engage with key retailers and regional stakeholders to improve product placement and off-take
• Monitor competitor activities and provide actionable market insights