About The Role

About the role (Description):

MicroBIM is seeking a strategic and results-driven Marketing Manager to lead our growth, digital marketing, and brand positioning efforts within the BIM, AEC, and construction technology sectors. In this role, you will develop and execute performance-driven marketing strategies, manage multi-channel digital campaigns, and build scalable lead generation funnels to support our business growth objectives.

Key Responsibilities

Strategic Growth & Demand Generation: Develop and implement B2B marketing strategies aligned with company growth goals; build and optimize lead generation funnels.
Digital Campaign Management: Oversee performance marketing across paid media, SEO, email, and social platforms while tracking key KPIs (lead gen, engagement, traffic, conversions).
Content & Brand Positioning: Direct branding and content creation; translate complex technical and BIM-related solutions into clear, business-focused messaging.
Sales & Cross-Functional Alignment: Partner with sales, product, and business development teams to ensure marketing collateral and qualified leads support sales pipelines.
Market Intelligence & Analytics: Analyze market trends, competitor activity, and campaign performance to continually optimize marketing ROI.

Requirements

Requirements:
Experience: 5–8 years of experience in Marketing, Digital Marketing, B2B Marketing, or Growth Marketing.
Industry Background: Prior experience in SaaS, Software Development, BIM/Construction Tech, AEC, or related technical software environments is strongly preferred.
Track Record: Proven ability to build lead generation funnels, execute B2B growth marketing strategies, and manage end-to-end digital campaigns.
Tools & Analytics: Expertise in CRM systems (such as Zoho CRM), marketing automation, performance tracking, and web analytics.
Education: Bachelor’s degree in Marketing, Business Administration, Mass Communication, or a related field. Professional certifications in SEO, Performance Marketing, Digital Strategy, or Growth Marketing are a strong plus.
Soft Skills: High ownership mindset, exceptional communication skills, strong analytical capabilities, and the ability to work independently in a dynamic environment.